Sylvester Stallone's Return as RAMBO is Explosive in All Media



    
    Proving Even The Digital Age Can't Slow Him Down, The Home Entertainment
    Debut of Lionsgate(R)'s RAMBO Proved Dominant On DVD, Blu-ray, The iTunes
    Store & iTunes Digital Copy

    RAMBO Sells Two Million DVD Units In The United States and Canada During
    First Week
    

    SANTA MONICA, Calif. and VANCOUVER, British Columbia, June 9 /CNW/ -- One
of the silver screen's most legendary characters returned with a bang as John
Rambo proved he is still a force in today's digital age. The home
entertainment debut of RAMBO from Lionsgate(R) (NYSE:   LGF), the leading next
generation major studio, left a wake of destruction in its path as the
franchise proved dominant across all revenue channels including DVD, Blu-ray,
the iTunes Store (www.itunes.com) and iTunes Digital Copy.
    The RAMBO DVD debuted at number one on the home video rental charts and
was number two on the sales charts among this week's DVD releases. The non-
stop, action-packed thrill ride finished the week with two million units sold.
Additionally, the Blu-ray release of RAMBO debuted at number one as it marked
one of the best Blu-ray debuts to date.  Packaged media was not the only place
where Rambo still packs a punch. The release, which earned over $100 million
worldwide during its theatrical run, came out of its first weekend as the
number one movie download on the iTunes Store.  Lionsgate also released Rambo:
The Complete Collector's Set, a special collectible DVD set containing all
four films and a bonus disc of special features as well as the Rambo: I-III
Blu-Ray Box Set on May 27th.
    "John Rambo is as explosive on home entertainment as he is in the Burmese
jungle. The Rambo franchise continues to be strong during the digital age
because it appeals to a very fervent fan base that receives its entertainment
in many different formats from packaged media to all other digital options,"
said Ron Schwartz, Lionsgate General Manager and Executive Vice President.
"The Rambo series has been a jewel of the Lionsgate library and this new
installment to the franchise is an action-packed movie that has obviously
thrilled old and new Rambo fans alike."
    Lionsgate remains at the cutting edge of adopting new digital
technologies for its current releases and its vast filmed entertainment
library and supports technologies designed to foster the adoption, efficiency
and quality of digital downloads throughout the motion picture and television
marketplace. This is highlighted by its recent deal with Apple to provide
Digital Copy for iTunes customers who purchase select DVDs with an additional
iTunes Digital Copy of the movie.
    The Rambo: 2-Disc Special Edition and Rambo: 2-Disc Blu-Ray are among the
first to take advantage of the groundbreaking deal with Apple. Both products
are packaged with a standard-definition digital copy of the feature film for
iTunes and Windows Media, providing a consumer-friendly way to transfer the
feature film from a DVD to iTunes that can then be viewed on a PC or Mac(R),
iPod(R) with video, iPhoneT or on Apple TV(R).
    
    SYNOPSIS/EXTRA FEATURES
    
    Starring Academy Award(R) nominee Sylvester Stallone (Rocky), who also
co- wrote and directed the film, this latest installment of the hit franchise
finds our hero John Rambo on a mission to save a group of Christian aid
workers who have been kidnapped by Burmese soldiers.  Rambo has retreated to a
simple life in a rural Thai village near the Burmese border.  He captures
snakes for local entertainers and transports groups in his old PT boat.
Following repeated pleas, Rambo helps ferry a group of Christian aid workers
into war-torn Burma for a humanitarian mission, where local villagers are
regularly tortured and massacred by sadistic Burmese soldiers.  The mission is
going well until the village is attacked, and the missionaries are taken
prisoner by the soldiers. The missionaries' minister enlists Rambo to help him
rescue his group in the midst of a deadly civil war.

    2-DISC DVD SPECIAL FEATURES

    DISC ONE:

    -- Audio Commentary by Sylvester Stallone

    -- Deleted Scenes

    -- "Legacy of Despair: The Struggle in Burma" featurette

    -- "It's a Long Road: Resurrection of an Icon" featurette

    -- "A Score to Settle: The Music of Rambo" featurette

    -- "The Art of War: Completing Rambo" featurette

    -- "The Weaponry of Rambo" featurette

    -- "A Hero's Welcome: Release & Reaction" featurette


    DISC TWO

    -- Digital Copy of the feature film


    2-DISC BLU-RAY SPECIAL FEATURES

    DISC ONE

    
    -- Audio commentary with Sylvester Stallone (featuring a Blu-ray exclusive
       expanded option that takes the viewer beyond the film with extended and
       Bonus View T Picture-in-Picture exploration into the film's casting,
       locations and other filmmaking secrets.)
    

    -- Deleted Scenes

    -- "It's a Long Road: Resurrection of an Icon" featurette

    -- "A Score to Settle: The Music of Rambo" featurette

    -- "The Art of War: Completing Rambo" featurette

    -- "The Weaponry of Rambo" featurette

    -- "A Hero's Welcome: Release & Reaction" featurette

    -- "Legacy of Despair: The Struggle in  Burma" featurette

    -- Rambo series Trailer Gallery

    -- MoLog T


    DISC TWO

    -- Standard Definition Digital Copy of the feature film

    
    RAMBO: THE COMPLETE COLLECTOR'S SET containing all four films with a bonus
    disc of special features in a collectible tin and the RAMBO: I-III BLU-RAY
    BOX SET also made their retail debut on May 27th.
    ABOUT LIONSGATE
    
    Lionsgate is a leading next generation filmed entertainment studio with a
major presence in the production and distribution of motion pictures,
television programming, home entertainment, family entertainment, video-on-
demand and digitally delivered content. The Company is leveraging its content
leadership and marketing expertise through a series of partnerships that
include the operation of the highly successful FEARNet branded VOD and
Internet horror channel with Sony and Comcast, the recent announcement of the
fall 2009 launch of a new premium entertainment channel with partners Viacom,
Paramount Pictures and MGM, investment in the leading young men's digital
distribution platform Break.com, ownership of the premier independent
television syndication company Debmar-Mercury LLC and an alliance with
independent filmed entertainment production and distribution company Roadside
Attractions.  Lionsgate also has forged partnerships with leading content
creators, owners and distributors in key territories around the world,
including Televisa in the U.S. and Latin America, StudioCanal in the UK, Hoyts
and Sony in Australia and Eros International in India.
    The Company has generated more than $450 million at the North American
theatrical box office in the past year and has released a string of hits
including The Forbidden Kingdom, Tyler Perry's Meet The Browns, The Bank Job,
Rambo, The Eye, Saw IV, Tyler Perry's Why Did I Get Married?, Good Luck Chuck,
3:10 To Yuma and War, most of which have opened at #1 or #2 at the box office.
The Company has also forged leadership positions in television and home
entertainment with the production of such critically-acclaimed television
series as Weeds and Mad Men, the distribution of Tyler Perry's House of Payne,
Family Feud, South Park, Trivial Pursuit and The Dead Zone, among others, and
approximately 9% market share and the industry's leading box office-to-DVD
conversion rate in home entertainment.  Lionsgate handles a prestigious and
prolific library of approximately 12,000 motion picture and television titles
that is an important source of recurring revenue and serves as the foundation
for the growth of the Company's core businesses. The Lionsgate brand is
synonymous with entrepreneurial innovation and original, daring, quality
entertainment in markets around the globe.

    
    For Press Inquiries Contact:
    Lionsgate
    Jodie Magid/Jennifer Sandler
    212-386-6885/ 310-255-4072
    Jmagid@lionsgate.com/jsandler@lionsgate.com
    

    
    For Lionsgate Corporate Inquiries, Contact:
    Peter D. Wilkes           Kelli Easterling
    310-255-3726              310-255-4929
    pwilkes@lionsgate.com     keasterling@lionsgate.com
    




For further information:

For further information: Press, Jodie Magid, +1-212-386-6885, 
Jmagid@lionsgate.com, or Jennifer Sandler, +1-310-255-4072, 
jsandler@lionsgate.com, or Corporate, Peter D. Wilkes, +1-310-255-3726, 
pwilkes@lionsgate.com, or Kelli Easterling, +1-310-255-4929, 
keasterling@lionsgate.com, all of Lionsgate Web Site:
http://www.lionsgate.com/


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