Sustainable Waterloo Launches with Six Founding Partners



    WATERLOO REGION, ON, June 1 /CNW/ - Sustainable Waterloo is pleased to
announce six Founding Partners. As a not-for-profit, Sustainable Waterloo's
mandate is to guide businesses in Waterloo Region toward a more
environmentally sustainable future.
    The collaborative spirit of Waterloo Region is exemplified by Sustainable
Waterloo's Founding Partners: Wilfrid Laurier University's CMA Centre for
Responsible Organizations, Virtual Causeway, Manulife Financial, Waterloo
North Hydro Inc, the City of Kitchener, and Ernst & Young. Each partner
contributed $10,000 of initial project funding towards Sustainable Waterloo
and the launch of its Regional Carbon Initiative.
    "Sustainable Waterloo is a pioneer for active change and dedication to
the environment in Waterloo Region. Its vision of collaborating with all
sectors demonstrates their keen understanding that cooperation is the first
step to change," explains Barry Colbert, Director of Wilfrid Laurier
University's CMA Centre for Responsible Organizations.
    Virtual Causeway notes that their partnership is an opportunity to unite
the high-tech community in a cause that makes business sense. "Sustainability
in the environment means sustainability in industry" says Rick Endrulat,
President of Virtual Causeway. Endrulat appreciates the enthusiasm and
tenacity of Sustainable Waterloo's Executive Director, Mike Morrice. "He is a
passionate individual and is very committed to the organization's cause. I
have confidence in Mike's ability to make this initiative a success and I look
forward to being part of its positive results."
    The contributions of Founding Partners have made possible the development
of Sustainable Waterloo's Regional Carbon Initiative, which facilitates
voluntary target-setting and reductions of carbon emissions in organizations
across Waterloo Region. Members of The Regional Carbon Initiative will be
provided with a carbon accounting and reporting tool, quarterly educational
forums and technical workshops, a directory of Waterloo Region environmental
services professionals, and inclusion in consolidated reporting and public
recognition, as merited. Through this initiative, the six Founding Partners
are helping to showcase Waterloo Region as not just a technologically
innovative community, but a forerunner in environmental sustainability as
well.
    Manulife Canada's President and CEO Paul Rooney agrees: "We're proud to
partner with an organization like Sustainable Waterloo and embrace this local,
collaborative solution to climate change. Waterloo Region is an
entrepreneurial hub and Sustainable Waterloo's innovative business model is
one that we're proud to support in order to help foster a healthy and
environmentally sustainable community."
    Rene Gatien, Waterloo North Hydro's CEO, adds, "In the energy business we
are constantly reminded of the environmental consequences of our actions. For
this reason we are thrilled to partner with an organization that is starting
to encourage the reduction of carbon emissions. Today industry needs to be
forward thinking to recognize that greening the environment is not only good
for the planet, but it's also good for business."
    City of Kitchener Mayor Carl Zehr applauds how this partnership will help
make Kitchener a greener place to live and work saying, "The Sustainable
Waterloo approach can be seen as a model for communities across the country to
follow. I am happy to see the Regional Carbon Initiative bring the local
municipalities together to benefit the citizens, industries and environment of
Waterloo Region."
    Ernst & Young's Bill Demers, Partner, Assurance and Advisory Business
Services, discusses the business aspect of the Regional Carbon Initiative,
stating, "This approach is proactive and Waterloo Region is a great place for
it to start. Lowering carbon emissions now will help all involved
organizations in the future and compliments Ernst & Young's commitment to
environmental risk management."
    Sustainable Waterloo will celebrate these Founding Partners and the
launch of the Regional Carbon Initiative at an event at the Waterloo Inn from
5 until 7 p.m. on Tuesday June 16. More information about the launch can be
found at: http://www.sustainablewaterloo.org.





For further information:

For further information: Media Contact: Joanna la Fleur, Public
Relations Manager, Sustainable Waterloo, 22 King St S, Suite 405, Waterloo,
ON, N2J 1N8, PH: (519) 772-0621 ext 702,
joanna.lafleur@sustainablewaterloo.org

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