MONTREAL, Jan. 22, 2014 /CNW Telbec/ - Metro is pleased to announce the
launch of its new Irresistibles Life Smart pole caught canned tuna product. The skipjack tuna (Katsuwonus pelamis), is very resilient thanks to its rapid growth and very high fertility.
The tuna is pole caught, an ancestral fishing technique that is
practiced while respecting marine resources.
The Irresistibles Life Smart canned tuna is also a very healthy choice, because it is a high quality
source of protein, has plenty of essential fatty acids and is low in
sodium. In fact, it was all of these health benefits that enabled this
new product to be part of the Life Smart line of Irresistibles products, which will feature more than 400 products by the end of 2015,
in conjunction with the My healthy plate with Metro program launched in October, 2013.
"Since adopting our Sustainable Fisheries Policy in May of 2010, we have
continued our progress to offer our customers responsible seafood
products" said Claude Jauvin, Vice-President, National Procurement
-Fresh Products, and Chairman of Metro's Sustainable Fisheries
Committee. "In conjunction with our industry partners and suppliers,
and under the supervision of an oceanographer - employed by Metro since
January of 2011 - we continue to improve our performance with respect
to the responsible procurement of seafood products."
By launching this new canned tuna product, Metro recognizes that part of
the solution to the sustainable fisheries issue rests in diversifying
its offerings, in terms of the species being offered as well as
alternative fishing methods.
The Irresistibles Life Smart pole caught tuna is available in Metro and Super C stores in Quebec, as
well as in Metro and Food Basics stores in Ontario.
A reminder that in May of 2010 Metro announced the adoption of a
Sustainable Fisheries Policy, based on four main criteria: healthy
species, sustainable operating methods, product traceability, local
economy and Labour Law. Since then, many initiatives have been put
forward by Metro, including the withdrawal of threatened species (2010
and 2012), setting up informative labelling for products packaged
in-store (2010) an evaluation of the commercial species diagnoses based
on the latest scientific facts and reports (2012), the development of a
traceability information sheet for the packaging of private brand
seafood products (2012), the implementation of new purchasing criteria
for species classified in continuous improvement (underway), training
for personnel concerned (on a continuous basis), as well as several
communications using various platforms intended to inform consumers
about the issue of sustainable fisheries (on a continuous basis).
The efforts made with respect to the responsible procurement of seafood
products are the result of Metro's commitments within the context of
its Corporate Responsibility approach for Delighted Customers, aimed at
offering responsible products.
Visit metro.ca/sustainablefisheries for all the details.
With annual sales of over $11 billion, METRO INC. (TSX: MRU), founded in
1947, is the only major Canadian food distribution company to have its
head office in Quebec. Along with its affiliates and franchisees, METRO
INC. employs in Quebec and Ontario over 65,000 people, whose mission is
to satisfy their customers every day and earn their-long term loyalty.
METRO INC. operates a network of almost 600 food stores under several
banners including Metro, Metro Plus, Super C and Food Basics, as well
as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics
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Image with caption: "Metro's Irresistibles Life Smart pole caught canned tuna. (CNW Group/METRO INC.)". Image available at: http://photos.newswire.ca/images/download/20140122_C4455_PHOTO_EN_35762.jpg
SOURCE: METRO INC.
For further information:
514 643-1000 # 2055