Survey: Sluggish Economy Won't Slow Down Back-to-School Shopping



    
    STAPLES Business Depot's low prices help Canadian Back-to-School shoppers
    get the essentials they need
    

    TORONTO, Aug. 27 /CNW/ - In a recent survey conducted by Angus Reid and
STAPLES Business Depot, Canada's favourite back-to-school supplies
destination, 79 per cent of Canadians surveyed said they plan to spend the
same amount or more during this back-to-school season.
    "With today's sluggish economy and people watching their spending more
than ever before, we are surprised to learn that back-to-school shoppers are
planning to either spend the same or more on school supplies this year," said
Steve Matyas, President of STAPLES Business Depot. "We know back-to-school
shopping is a necessity; that's why we've reduced the prices of hundreds of
back-to-school essentials this year. We hope our low prices allow shoppers to
easily purchase the back-to-school products they need this season."
    The results also show that many consumers plan to start their
back-to-school shopping later this year but expect to spend more, illustrating
a projected spending of more than $200 on average compared with $180 in the
2007/2008 academic year.
    "The results demonstrate that we need to be ready for the back-to-school
shopping rush and continue to offer the best products at the lowest prices,"
continued Matyas.
    The survey was conducted for STAPLES Business Depot by Angus Reid
Strategies on August 19, 2008. Over three hundred interviews were completed
among Canadians with a member of the household who will be buying
back-to-school supplies for the 2008-2009 academic year.

    About STAPLES Business Depot

    Founded in Toronto in 1991, The Business Depot Ltd. is Canada's largest
supplier of office supplies, business machines, office furniture and business
services for the small business and home office customer. The company is an
everyday low price retailer. The chain operates stores in all provinces across
Canada under the banners STAPLES(R) Business Depot(TM) and Bureau en Gros(MC).
The company has over 13,500 employees serving customers through almost
300 office superstores, catalogue, and e-commerce. STAPLES(R) Business
Depot(TM)/Bureau en Gros(MC) is committed to making shopping easy by offering
customers three ways to shop: online, by catalogue and in-store. Marketing
Magazine's Marketing/Leger 2008 Corporate Reputation Survey ranked STAPLES
Business Depot/Bureau en Gros number one among Canada's top 100 companies
surveyed in Canada. For more information please visit www.easy.staples.ca





For further information:

For further information: Alessandra Saccal, Public Relations Manager,
STAPLES Business Depot, (905) 737-1147 ext. 2363,
alessandra.saccal@staples.ca; Rachel Swiednicki, Public Relations Specialist,
STAPLES Business Depot, (905) 737-1147 ext. 2714,
rachel.swiednicki@staples.ca


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