Canon Canada study indicates that despite a tough economy, Canadian teens
believe the environment should still be a priority
MISSISSAUGA, ON, April 20 /CNW/ - A study conducted on behalf of Canon
Canada by Ipsos Reid shows that despite the economic recession, the majority
of Canadian teenagers (aged 14 - 19) consider the environment to be a key
issue the government needs to better address in 2009. The survey shows seven
in 10 Canadian teens (68 per cent) feel the government isn't doing enough
about the current state of the environment. In addition, the study revealed
that despite the economic downturn affecting the majority of Canada's youth
(66 per cent), only 34 per cent say climate change should become a lesser
priority during an economic recession.
These are surprising findings as the survey also found approximately 51
per cent of respondents reported experiencing challenges related to securing a
job, with 55 per cent indicating they are worried about the ability of a
family member to find a job. In addition, 66 per cent of respondents said that
the economy has had a negative impact on their personal ability or their
family's ability to take a vacation and 60 per cent saying it has affected the
amount they spend on items like clothes and food.
However, a majority (58 per cent) remain confident in Canada's ability to
prevent climate change since the economic recession has occurred. These
findings appear to show that Canada's youth believe the country has the means
and the will to fight climate change, but think that more government action
must be taken in order to bring about actual improvement. Teens are clearly
concerned with the future of the Canadian environment with 71 per cent of
respondents who prioritized the environment as their top issue indicating they
were concerned if people don't take environmental action now, the world will
be worse off in the future.
"It is very reassuring to see that the majority of Canada's youth are
aware of the importance of conserving and improving our environment even
during tough times," said Stan Skorayko, Vice President of Corporate
Communications and General and Environmental Affairs, Canon Canada. "Today's
teenagers will be tomorrow's leaders and it is crucial that they continue to
view our environment as a high priority in order to ensure that Canada remains
an environmental leader in the decades to come."
The survey corresponds with the start of provincial and territorial
Envirothon competitions which culminate with the Canon Envirothon
(www.envirothon.org) held this year at the University of North Carolina from
August 2-8, 2009. The Canon Envirothon is North America's largest annual
environmental competition, involving more than half a million teens across the
continent. In Canada, provincial competitions kick off in Wolfville, Nova
Scotia on April 30, 2009 and work their way across the country through a total
of seven separate events.
"Canon is committed to giving environmentally-conscious youth a platform
for raising environmental awareness," said Skorayko. "The students
participating in this year's Canon Envirothon help demonstrate that many
Canadian teens are still passionate about improving our environment and are
not allowing the economic downturn to overshadow the importance of green
The Canadian competition schedule of the Canon Envirothon is as follows:
(*) Wolfville, Nova Scotia: April 30-May 2, 2009
(*) St. George, Ontario: May 6-9, 2009
(*) Bishop's Falls, Newfoundland and Labrador: May 7-9, 2009
(*) International Peace Garden, Manitoba: May 21-23, 2009
(*) Fredericton, New Brunswick: May 21-23, 2009
(*) Prince Albert National Park, Saskatchewan: May 24-26, 2009
(*) Whitehorse, Yukon: May 27-28, 2009
(*) Charlottetown, Price Edward Island: Completed in fall 2008
The survey was conducted by Ipsos Reid for Canon Canada, and polled 1029
teens between the ages of 14 and 19 across Canada. The online survey was
conducted between March 23 and March 30, 2009.
About Canon Canada Inc.
Headquartered in Mississauga, Ontario, the company employs 1,400 people
at its offices nation-wide, servicing the Canadian market from coast to coast.
Innovation and cutting-edge technology have been essential ingredients in
Canon's success. Canon's leadership in imaging, optical and document
management technology and solutions is based in large part on the thousands of
patents the company has secured throughout its history. For the 16th
consecutive year, Canon Inc. is among the top three US patent recipients.
The company's comprehensive product line includes networked multifunction
devices; digital copiers (colour and black and white); printers, scanners,
image filing systems and facsimile machines; calculators, digital camcorders,
digital and analogue cameras and lenses; semiconductor, broadcast and other
specialized industrial products.
Canon supports programs that help preserve and protect the environment.
The company instituted the Clean Earth Campaign in 1990, which assists various
environmental and recycling initiatives. The Campaign has also supported
leading environmental organizations, such as World Wildlife Fund - Canada and
the Canon Envirothon.
For more information, visit www.canon.ca
For further information:
For further information: Wayne Doyle, Senior Manager, Corporate
Communications, Canon Canada Inc., Tel: (905) 565-4598,
firstname.lastname@example.org; Jessica Draker, High Road Communications, Tel: (416)