TORONTO, Nov. 27 /CNW/ - Corporate social responsibility programs have
been in the public spotlight in recent years, but a new survey suggests these
initiatives have long been popular with companies. More than three-quarters
(84 per cent) of chief financial officers (CFOs) polled said programs that
support charitable giving or community involvement are important to their
organizations. The results mirror a similar survey conducted in 2002.
The survey was developed by Robert Half Management Resources, the world's
premier provider of senior-level accounting and finance professionals on a
project and interim basis. It was conducted by an independent research firm
and includes responses from 270 CFOs from a stratified random sample of
Canadian companies with 20 or more employees.
CFOs were asked, "For your firm, how important are social responsibility
programs, such as charitable giving or volunteer community service?" Their
Very important.......................... 37% 35%
Somewhat important...................... 47% 39%
Not at all important.................... 13% (*)21%
Don't know/no answer.................... 3% 5%
(*) For 2002, the "not at all important" category combines the "not very
important" and "not at all important" responses.
"Even though businesses have long recognized the importance of giving
back to the communities they serve, growing interest in corporate
responsibility efforts may be prompting firms to become more sophisticated at
communicating their good works to employees and the larger business
community," said Paul McDonald, executive director of Robert Half Management
McDonald added, "Charitable initiatives help businesses attract and
retain an engaged workforce by establishing an emotional tie between employees
and the company. Active social responsibility programs enhance a firm's
reputation among clients, customers and community partners."
Robert Half Management Resources has more than 140 offices throughout
North America, South America, Europe and the Asia-Pacific region, and offers
online job search services at www.roberthalfmr.com.
EDITOR'S NOTE: To schedule an interview for local commentary in Montreal,
Toronto, Calgary or Vancouver please contact Jason Chapman at 416-350-
5201, extension 62070.
For further information:
For further information: Robert Half Management Resources, Jason
Chapman, (416) 350-5201 extension 62070, jason.chapman @rhi.com