Quebecers plan to spend for Christmas
MONTREAL, Nov. 10, 2011 /CNW Telbec/ - Quebecers intend to spend an
average of $673 per household for the 2011 holiday season, compare to
$672 in 2010. Moreover, 75% of Quebecers who plan to make holiday
purchases intend to spend as much as, if not more than, last year.
These are some of the findings of a survey on Quebecers' spending
behaviours for the 2011 holiday season, conducted by Groupe Altus on
behalf of the Conseil québécois du commerce de détail (CQCD)/Retail
Council of Quebec. Conducted exclusively in Quebec since 2004, this
survey is the most reliable measure of Quebecers' spending behaviours
as the holiday season approaches. According to the CQCD's president and
CEO, Me Gaston Lafleur, "The results of this year's survey are
encouraging. They allow us to conclude that Quebecers are likely to
spend as much if not more during this Holiday season."
The importance of the holiday season for the overall retail sales for
the year is a well-known phenomenon. Excluding the automotive sector,
it is estimated that Quebec consumers' holiday spending will total $2.30 billion, up 2% compared with the same period last year.
The survey reveals some other interesting findings.
Confidence in the economy
59% of Quebecers believe that the current economic situation will have
little or no influence on their holiday spending intentions, a decrease
of 7% compared to 2010.
More than 64% of respondents indicated that their personal financial
situation will not influence or interfere with their decision to buy
The shopping period
Among Quebecers planning to make holiday purchases,
Nearly one quarter (22%) had already started their shopping in October
34% planned to do their shopping in November and
35% will not start their shopping before December.
10% of Quebecers made purchases on December 26, 2010 (Boxing Day).
This proportion could be slightly higher this year, as 13% intend to
make purchases on Boxing Day 2011.
Number of recipients of gifts purchased
On average, Quebecers planning to make holiday purchases will buy gifts
for 6.7 persons, essentially the same number as last year.
Purchase locations and types
More than half (53%) of Quebecers will make the majority of their
holiday purchases in shopping centres.
The percentage of Quebecers intending to make the majority of their
holiday purchases in big-box stores is expected to decrease slightly,
from 10% last year to 8% in 2011.
44% of Quebecers plan to give gift cards.
This year, Quebecers will spend
$193M on the purchase of gift cards for the holiday season.
$55M on Internet for the holiday season.
On the other hand, only 14% of Quebecers intend to use Internet to buy
Toys, apparel, CDs and DVDs, as well as educational and board games will
be on the majority of shopping lists this year.
The most popular gift certificates will come from general merchandise
stores, apparel and fashion accessories stores, bookstores and music
Quebec households will spend an average of $673 for the holiday season
this year ($672 in 2010). Of this amount, 60% will be spent on gifts,
for an average of $404 per household, and 40% will be spent on food,
receptions and beverages ($269).
Finally, it is interesting to note that only 5% of Quebecers do not plan
to make any holiday purchases.
The survey was conducted between October 14 and 25, 2011. It polled 1004
persons aged 18 years or over who were responsible for their
household's purchases. It has a margin of error of 3.2%, 19 times out
The Conseil québécois du commerce de détail (CQCD) is proud to promote,
represent and enhance the image of the retail sector and the retailers
who belong to it, in order to ensure the development and prosperity of
the sector. The CQCD is an association of retail and distribution
businesses representing more than 70% of retail-related activities in
Quebec and is an indispensable voice for this major sector of the
SOURCE RETAIL COUNCIL OF QUEBEC
For further information:
Me Gaston Lafleur
President and CEO
Conseil québécois du commerce de détail/Retail Council of Quebec
Tel.: 514-842-6681, ext. 204