TORONTO, April 27 /CNW/ - Although some may dub it "egosurfing," others might call it a wise career move to conduct a web search to see what information about you is available online. After all, what is visible to you also is visible to potential employers. In a recent survey, four out of five (81 per cent) workers interviewed said they have entered their name in one or more search engines to see what results were displayed.
The survey was developed by Accountemps, the world's first and largest specialized staffing service for temporary accounting, finance and bookkeeping professionals. It was conducted by an independent research firm and is based on interviews with 341 workers 18 years of age or older and employed full or part time in an office environment.
Workers were asked, "Have you ever conducted a search on your own name using a search engine?" Their responses:
"The abundance of information available online has resulted in the need for increased vigilance when managing one's digital footprint, and this is especially true for job seekers," said Kathryn Bolt, president of Accountemps' Canadian operations. "Employers are increasingly performing web searches to source information about an applicant's interests, experience and professional involvement."
Bolt noted, "Job seekers should strive to project a professional image by paying careful attention to what they share online, including photos, status updates and blog commentary."
Accountemps offers the following five tips for making your online footprint work for you:
1. Know what's out there. Set alerts using Google or other tracking
services to receive a notification each time something new is said
about you, and delete any content that could be seen as
unprofessional or controversial. If you find unflattering material
you cannot remove, be prepared to explain if a hiring manager asks
2. Take advantage of privacy settings. If you belong to social
networking sites or have a personal blog, adjust your privacy
settings so you control who has access.
3. Contribute to the conversation. As appropriate, comment on articles
of interest to you and your field, and consider writing columns for
4. Exercise discretion. Be aware that whatever you post may be seen by
potential employers, and give careful consideration to how statements
you make may be interpreted. While you want to show you have a well-
informed opinion, keep your comments constructive, and avoid
5. Keep your profiles current. Make sure your professional profiles on
sites such as Google and LinkedIn are up-to-date and highlight your
Accountemps has more than 365 offices worldwide and offers online job search services at www.accountemps.com. Follow Accountemps for workplace news at twitter.com/accountemps and www.facebook.com/accountemps.
For further information: For further information: Kristie Perrotte, (416) 350-2330, firstname.lastname@example.org