Networking Group, Company of Young Women Discovers Morphing Work-Life
TORONTO, Jan. 22 /CNW/ - It used to be that at 5pm we would leave the
office, and our professional lives behind, and head home to our personal life;
while the workaholics among us would work compulsively at the expense of other
pursuits. These definitions have now become somewhat passé. According to a new
women's survey developed by professional and social networking group, Company
of Young Women, self-admitted workaholic women are more likely to report being
life-aholics too, compared to their average counterparts.
"For many women today, work is not a means to a pay cheque, it's a path
to passion and inspiration," says Aurea Crotty, entrepreneur and founder of
Company of Young Women. "When women find their path and are able to do what
they love, it doesn't feel like work any more. Suddenly work life and home
life fuse, and the passion that grounds them creates a sense of balance."
In fact, survey respondents who said they were workaholics were twice as
likely as the average women (47 per cent versus 24 per cent) to say they are
exactly where they thought they would be in life today. The majority of these
workaholic women (34 per cent) say they live to play and it shows - they give
their personal lives a close-to-perfect A+ grade.
"The workforce and women's approach to it, is drastically different today
from what it used to be," explains Crotty. "For the first time in our history,
we have at least three generations of women - the Boomers, Gen X'ers and Gen
Y's working together. The intergenerational culture shock goes far beyond
record players, walkmans and iPods!"
Crotty founded Company of Young Women specifically to support women in
their 20s and 30s - who are still establishing themselves - in finding their
passion and this new work-life balance. This innovative new networking group,
the first of its kind in Canada, has partnered with Company of Women, an
organization that supports, connects and promotes women in business. Together
these two groups are determined to bridge the generation gaps with some
mentoring, some understanding and a lot of laughter!
Company of Young Women is designed to help young women in the Gen X and
Gen Y categories gain confidence in the workplace, become motivated and
inspired, connect with seasoned professionals and benefit from mentorship. In
addition, it provides support for young womens' entrepreneurial endeavours.
Last, but not least, in the spirit of today's new notion of work-life balance,
Company of Young Women also provides young women with an opportunity to laugh
and enjoy some good company.
Incidentally, the vast majority (87 per cent) of women surveyed said that
having an outlet to share and learn from other women of their own generation
would actually make their own life and work more successful.
"An important benefit I think young women will receive from this
endeavour is true, authentic networking skills that are not just about
distributing business cards but rather about building relationships," says
Anne Day, social entrepreneur and founder of Company of Women. "Those
networking skills are not taught in a classroom, but they are extremely
important - when you give, you gain."
The survey results also indicated that women with established careers who
have already identified their path of passionate pursuits have a lot to share
with their younger counterparts. For example, compared to women in their 20s,
women in their 40s and 50s were almost twice as likely (30 per cent versus 16
per cent) to report having a concrete action plan with specific timelines and
goals for their future career growth. When it came to work ethic, Boomers were
also twice as likely as their younger 20-something counterparts (49 per cent
versus 25 per cent) to say "seize the opportunities of the day and if there
are none, move on." Crotty believes this is another indication of how many
women today are learning to identify work they love, and are then carving out
their own path to do it.
Other interesting survey findings included:
- Author trumps celebrities: the most inspirational Canadian woman by a
large margin is Margaret Atwood. She was chosen by 38 per cent of
respondents whereas only 12 per cent chose actress and Hollywood A-
lister Rachel McAdams, and even fewer (5 per cent) chose spunky
singer Avril Lavigne
- Toilsome 30s? One in four respondents in their 30s said they felt
they were behind schedule in terms of where they envisioned their
life to be, and where they actually were in life today. In
comparison, only 9 per cent of women in their 20s, and 15 per cent of
women in their 40s and 50s reported being in the same situation
- Boxing gloves or group huddle? Interestingly, women in their 20s and
30s were twice as likely as their older counterparts (51 per cent
versus 25 per cent) to say they felt more women are competitive than
collaborative. Overall however, the large majority (63 per cent) felt
more women were collaborative in both a professional and a personal
The online survey entitled Women: Professional Growth & Personal
Aspirations was conducted by Company of Young Women and Company of Women from
January 11 to January 20, 2008. It had an Ontario-based sample size of 364
female adult respondents.
For more information on Company of Young Women or Company of Women,
please visit www.companyofyoungwomen.ca or www.companyofwomen.ca
For further information:
For further information: Hester Fuchs, Precision Marketing Group, (416)