Harsh economic conditions drive innovation in charity fundraising. Now
millions can financially support a charity while surfing the web.
TORONTO, Feb. 12 /CNW/ - Today saw the global launch of
bettertheworld.com, the world's first, effortless fundraising platform that
provides tools to empower millions of people to raise money for charity simply
by surfing the web. The platform targets internet users who have no money to
give to charity and charity supporters who want to do more.
"The concept is very simple - raise money for charity while you surf and
search the web," stated Steve Croth, a Canadian Social Entrepreneur and
Co-Founder of Better The World. "We already all do this as part of our daily
routine. Why not help charities at the same time?"
In less than two minutes, people can join through www.bettertheworld.com,
download the tools, start raising money, and track the impact of their
activities. The tools include a browser sidebar, and Google powered search
toolbar, both of which seamlessly integrate to Microsoft Internet Explorer and
According to the Association of Fundraising Professionals, 2009 is
expected to be a very challenging year for fundraisers. Many charities are
viewing 2009 as an opportunity to re-evaluate and capture the trend toward low
cost, high engagement models supported by the use of online tools and
"We've seen a growing trend towards people seeking innovative ways to
support us. Better The World offers us a new way to connect online with people
who want to support us, but don't necessarily have time or money to give,"
says Neil Hetherington, Habitat for Humanity Toronto's CEO. "People can now
surf the web, support Habitat, and stay engaged with what we are doing to help
By partnering with leading global and local charities and foundations
like the Habitat for Humanity, TakingITGlobal, Children's Miracle Network,
United Way Toronto, CANFAR, SickKids Foundation, the Lewa Wildlife
Conservancy, and Heart and Stroke Foundation of Ontario, Better The World
plans to deliver high quality programs that are well managed and executed in
"Most websites and communities related to global social issues focus on
delivering content related to awareness of global social issues; we've focused
on impact," added Mark Bachman, Co-Founder, Better The World. "We are proud to
be partnered with leading global and Canadian charities to make a tangible and
measurable difference to their organizations."
"The number one goal of Better The World is to support the experience and
tenacity of our charity and foundation partners," commented Elissa Beckett,
Director Charities, Better The World. "We know that the work they do is making
a huge difference; bettertheworld.com is an exciting new way to involve even
more people in helping their efforts."
Better The World is a for-profit social venture that is privately owned
and operated in Canada and the U.S. Born from extensive research completed at
the Richard Ivey School of Business at the University of Western Ontario, it
is the world's first for-profit social enterprise with a 90/10 revenue sharing
model. For more information, visit http://www.bettertheworld.com
For further information:
For further information: Media Contact: Steve Croth, Co-Founder, Better
The World, Phone: (647) 827-0412 x250, Cell: (416) 254-0440, Email: