Suretone Records Announces the Launch of New Website/Ground-Breaking Community Format



    Suretone.com was built in partnership with Flux, Mozes, and BKWLD.
    Designed by BKWLD, the site's online community was constructed by Flux,
    allowing fans to interact directly with Suretone artists, while Mozes
    brought the two together through mobile updates and phone messages.

    SANTA MONICA, Calif., July 9 /CNW/ -- Santa Monica-based record label,
Suretone, presents the launch of their unprecedented and innovative online
music destination, http://www.suretone.com.
    The new Suretone website is the first of its kind to synthesize the
interactive community of blogs, photos, and video posting with the
personalization of each of its artists. From exchanging actual phone messages
with From First to Last, to seeing the latest Shwayze show minutes after it
happens, Suretone is giving new definition to the term "ALL ACCESS."
    Suretone Entertainment Group (SEG) founder and Chairman Jordan Schur
stated, "Our goal was to build a site engineered as a destination for the
music driven youth in general, along with the fans of Suretone's artists, to
gather and share their ideas in a diverse community. Suretone New Media
director Ashley Jex has done an incredible job in bringing together the
elements and various partners to create a state of the art approach to
becoming one with our artists, and being involved in their artistry. Whether
you wish to communicate with our artists, work for them, contribute ideas,
video, art, or pictures to them, or simply be a voice heard clearly in the
fast-growing Suretone community, the site offers endless ways to become woven
into the fabric of Suretone and its artists. Suretone.com officially launches
Suretone as a musical brand destination allowing community members vertical
integration into all aspects of our artist's lives, an experience we believe
will be difficult to match anywhere else on the web."
    Partnered with social media network Flux, Suretone.com offers an
expansive toolset and powerful platform to give the user a huge range of
features through the Suretone community. "Flux is actively working with media
publishers to power their social communities in a seamless fashion at no cost.
We want to provide a turn-key solution for labels like Suretone to create a
destination within their site for fans and artists to interact," states Steven
Kim, head of Strategic Partnerships at Flux. Community features include
content sharing, member profiles, customized page layouts, photo and video
uploads, and easy technical integration. The community offers an array of
contests which allow fans to submit their own creative content to the site.
Users can create their own topics and chat with friends on the Suretone
message boards, as well as, comment on news items and compose their own blog
entries. They can direct message fellow members, post bulletins, share links
with one another, and leave personalized comments across the web. The Suretone
community provides everything a fan could possibly want to get up close and
personal with their favorite artists and friends.
    The Suretone website spotlights a unique mobile interaction using MOZES
allowing fans to sign up for mobile updates, send text messages, photos, and
even voice messages directly to their favorite artists. The messages appear on
visual flash maps displayed on suretone.com. The map pinpoints where the
nationwide messages are flowing in from, allowing users to listen to
recordings and message other fans back instantaneously. Using Mozes, Suretone
has also hosted several exclusive meet and greets with artists at their shows.
Fans may text a short code to Mozes and are instantly sent back a message
awarding prizes to lucky fans. Additionally through Suretone.com, fans are
sent ring tones, videos, and even photos directly to their cellular device
simply by signing up for the Suretone mobile list.
    Suretone also teamed up with contextual marketing and web-development
firm, BKWLD, to allow users to find pertinent information with great ease
using a simple two-column design.  The site includes detailed views of news
items, tour dates, music videos, an online store, a press section, artist
profiles, release information, and includes a main feature board showcasing
new content on the site. Suretone.com is powered by a dynamic CMS system that
keeps content fresh with information updating several times daily.
    Suretone.com will be overseen on a daily basis by Ashley Jex, Director of
New Media at Suretone Records. The site was produced by Jex, who has been a
member of the Suretone team for over a year and has roots at Capitol Records.
Ashley says of the new site, "Suretone.com was built keeping the fans of our
artists in mind. Users can come to the site, sign up for the street team, find
the information they need, stay updated through RSS, and even take our videos
with them using embeddable codes. We were very excited to partner with Flux to
build the community and BKWLD for the expertise in design."
    Suretone Entertainment Group (SEG) consists of multiple divisions of
entertainment businesses all owned and controlled by Chairman Jordan Schur.
Schur is the former President of Geffen Records where he served a term of
seven years and oversaw careers as diverse as Blink 182, Beck, Counting Crows,
Snoop Dogg, Mary J. Blige and Ashlee Simpson. Prior to Geffen, Schur founded
Flip Records which he still owns and has sold close to 50 million records with
artists such as Limp Bizkit and Staind. Suretone Entertainment Group (SEG) is
comprised of: Suretone Records in partnership with Interscope and the
Universal Music Group (the world's largest music company), home to Angels and
Airwaves, The Cure, The Black Angels, Drop Dead, Gorgeous, Eastern Conference
Champions, From First to Last, Headway, Meriwether, Robert Fortune Band and
Shwayze. SJS Management current roster houses five Suretone recording artists.
Suretone Entertainment produces and packages television and filmed
entertainment. Suretone Publishing in partnership with Primary Wave Music is
home to several Suretone artists including Shwayze. Suretone Merchandise in
partnership with TSurt is home to eight Suretone artists. Suretone
Entertainment Group operates out of its home in the Universal Music Group
building in Santa Monica, CA.

    http://www.suretone.com





For further information:

For further information: Jana Crandal of Suretone Records Publicity,
+1-310-865-0859, jana@suretone.com Web Site: http://www.suretone.com

Organization Profile

SURETONE ENTERTAINMENT GROUP

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SEG

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