Sure-Gro Chooses Greenstar Plant Products to Expand its Distribution Network



    
    National distributor's service reputation with independent garden centres
    appeals to Canada's leading home and garden supplier
    

    LANGLEY, BC, Sept. 9 /CNW/ - Greenstar Plant Products, a leading national
distributor to independent lawn and garden retailers, today announced an
agreement with Sure-Gro, Inc., a leading supplier to the Canadian home and
garden industry, to market its extensive brand portfolio to independent garden
centres in Canada.
    "We are extremely pleased to be partnering with Sure-Gro to bring its
exciting and innovative products to our customers," said Tim Walker,
President, Greenstar Plant Products. "We look forward to delivering our
reliable supply chain services to help Sure-Gro continue to efficiently and
effectively serve this channel."
    The partnership, which includes such popular brands as CIL Golfgreen,
Wilson, Plant-Prod, Smartcote and GreenEarth, boosts Greenstar's brand
offering to more than 75.
    "Greenstar's focus on rapid order fulfillment and its reach into the
national independent lawn and garden segment is very impressive," said Bob
Falconi, Executive Vice President, Sure-Gro Inc. "We are confident in
Greenstar's ability to leverage its existing strategies to better serve
Sure-Gro's market share."
    Determined to enhance its value proposition to new and existing
customers, Greenstar continues to expand its product offering, recently adding
three new product categories - lawn care, bird centre and giftware - and 500
SKUs. Next season's lawn and garden catalogue, available September 1, 2008, is
double the size of its predecessor and will be accompanied by a special
Sure-Gro supplement.
    "This agreement is an excellent example of our commitment to building
flexible, mutually beneficial partnerships that enable us to grow our
distribution business and better meet the unique needs of the independent
retail garden centre," said Brent Jackson, vice-president Greenstar Plant
Products.

    About Greenstar Plant Products, Inc.:

    A clever hybrid, Greenstar Plant Products, Inc. manufacturers its own
premium line of garden-related products (Earth Safe and Grotek brands) and
rounds out its wholesale offering by distributing other complementary goods. A
100% Canadian-owned company, Greenstar provides more than 900 products ranging
from growing mediums, soil amendments, plant nutrients and supplements, to
decorative planters, garden accessories, horticultural lighting and more.
Greenstar supplies retail indoor and outdoor garden centres, organic farms,
greenhouses, nurseries, municipalities, vineyards and landscapers.
    www.getgreenstar.com

    About Sure-Gro Inc.:

    Sure-Gro is a leading supplier in the Canadian Home and Garden Industry
with a broad range of product categories, including: fertilizer, grass seed,
controls, horticulture and ice melt products, under several brand names
including CIL, Golfgreen, Wilson, Green Earth and Alaskan. The Company
recently announced the purchase of the Canadian Division of Spectrum Brands'
Home and Garden division. www.sure-gro.com





For further information:

For further information: Paul Eros, Director of Marketing, Sure-Gro
Inc., (519) 754-2900; Alison Northey, Manager, Marketing & Communications,
Greenstar Plant Products, (778) 990-8734 cell or (604) 882-7211 office direct

Organization Profile

GREENSTAR PLANT PRODUCTS INC.

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