SupportLink Marks 10 Years of Helping Victims of Violence in Ontario during National Victims of Crime Awareness Week



    TORONTO, April 30 /CNW/ - Rogers Wireless, Ericsson Canada Inc. and the
Ontario government mark the 10th anniversary of SupportLink. The program was
developed to help prevent violence against women and provide support to those
in danger.
    The SupportLink program provides victims at risk of domestic violence,
sexual assault or stalking with intensive and comprehensive personal safety
planning, as well as wireless phones provided by Ericsson Canada,
pre-programmed by Rogers Wireless to dial 911 in the event of a personal
safety emergency.
    "SupportLink is an important part of the McGuinty government's commitment
to prevent violence against women in Ontario, and we are especially pleased to
join with Rogers Wireless and Ericsson Canada during Victims of Crime
Awareness Week to commemorate the decade of service that this program has
provided to victims," said Attorney General Chris Bentley. "We thank Rogers
Wireless and Ericsson Canada Inc. for their continued investment in
SupportLink."
    SupportLink was initiated in 1998 with two pilot sites in Ottawa and
Barrie. Following the success of these programs, SupportLink was expanded in
2001. Today, there are SupportLink sites located in: Barrie, Ottawa, Whitby,
Bracebridge, Orillia, Peterborough, Markham, Brantford, Bolton, St.
Catharines, Guelph, Brampton, Napanee, North Bay, Sudbury, Timmins, Toronto,
Strathroy, Sarnia and Essex.
    "Rogers Wireless is proud to be a part of this unique program that gives
people in need the confidence, security and empowerment of being connected
when and where they need it the most," said Rob Bruce, President, Rogers
Wireless. "We are pleased to work with the Government of Ontario and Ericsson
Canada to help provide access to 911 services in 20 cities across the province
to improve the safety of women at risk of domestic violence."
    "For individuals or families in the SupportLink program, a phone can
literally be a lifeline," said Mark Henderson, President and CEO, Ericsson
Canada Inc. "Ericsson is committed to providing communication technology to
improve the quality of life for individuals at risk and continuing to
participate in this program with Rogers Wireless and the Government of
Ontario."
    The Ontario government provides $676,000 per year for the program, which
now supplies more than 730 SupportLink phones to victims of crime in Ontario.
Each year, the program serves more than 2,000 victims of crime across the
province and helps them to develop plans for their safety.
    Victims of Crime Awareness Week, April 26 to May 2, 2009, is dedicated to
raising awareness of victims' issues and the services that provide them with
help and support.
    For more information, visit
www.attorneygeneral.jus.gov.on.ca/english/ovss/programs.asp#supportLink.

    About Rogers Wireless

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 7.9 million customers under both the Rogers
Wireless and Fido brands. Proven to operate Canada's most reliable wireless
voice and data communications network, Rogers Wireless is Canada's largest
wireless provider and the only carrier operating on the global standard GSM
and highly advanced HSPA technology platforms. In addition to providing
seamless roaming in more than 200 countries/areas with its GSM based services,
Rogers Wireless also provides wireless broadband services across Canada
utilizing its 2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary
of Rogers Communications Inc. (TSX: RCI; NYSE:   RCI), a diversified Canadian
communications and media company. For further information, please visit
www.rogers.com

    About Ericsson

    Ericsson is the world's leading provider of technology and services to
telecom operators. The market leader in 2G and 3G mobile technologies,
Ericsson supplies communications services and manages networks that serve more
than 250 million subscribers. The company's portfolio comprises mobile and
fixed network infrastructure, and broadband and multimedia solutions for
operators, enterprises and developers. The Sony Ericsson joint venture
provides consumers with feature-rich personal mobile devices. Ericsson is
advancing its vision of 'communication for all' through innovation,
technology, and sustainable business solutions. Working in 175 countries, more
than 70,000 employees generated revenue of USD 27 billion (SEK 209 billion) in
2008. Founded in 1876 and headquartered in Stockholm, Sweden, Ericsson is
listed on OMX Nordic Exchange Stockholm and NASDAQ
    For more information, visit www.ericsson.com or www.ericsson.mobi.





For further information:

For further information: Jessica Bishop, Minister's Office, Ministry of
the Attorney General, (416) 326-3266, jessica.bishop@ontario.ca; Brendan
Crawley, Communications Branch, Ministry of the Attorney General, (416)
326-2210, brendan.crawley@ontario.ca; Andrea Sardinha, Rogers Communications
Inc., (416) 935-5992; Patricia MacLean, Ericsson Canada, (906) 206-7928,
patricia.maclean@ericsson.com; Chris Conrath, Environics Communications, (416)
969-2716, cconrath@environicspr.com

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