Supporting Ontario Wineries



    McGuinty Government Expanding The Market For Ontario Wines

    TORONTO, June 6 /CNW/ -

    NEWS

    Thirty-eight of Ontario's wineries producing VQA table wines - which
contain 100 per cent Ontario grapes - are getting help from the provincial
government to access new markets.
    The wineries will share $3.1 million from the third round of Ontario's
VQA Wine Support Program. Under the program, eligible wineries receive
assistance of up to 30 per cent for the first 120,000 litres of VQA table
wines sold through the Liquor Control Board of Ontario each year.
    The program is a three-year, $10-million funding initiative that is
encouraging the growth of Ontario VQA table wines and increasing wineries'
access to new markets through the LCBO's network of over 600 stores located
throughout the province.

    QUOTES

    "Our government supports the growth of one of Ontario's most vibrant
industries," said Minister of Small Business and Entrepreneurship Harinder S.
Takhar (http://www.sbe.gov.on.ca/ontcan/sbe/en/about_bio_takhar_en.jsp). "In
just under two decades, Ontario wines have gained worldwide acclaim. From the
grape growers to the retailers, our wine industry is a true made-in-Ontario
success story."
    "VQA wineries are major contributors to regional economies. The support
for Ontario's wine industry is creating jobs and prosperity in our
communities," said Bruce Crozier, MPP, Essex.

    
    QUICK FACTS

    -  Ontario wine retail sales totalled $500 million in 2005-2006.
    -  There are over 125 wineries in Ontario, which attract roughly 1
       million tourists every year.
    -  Wine industry-related employment provides approximately 6,000 jobs to
       Ontarians.
    -  Ontario is also bringing the province's wines to the world stage by
       investing:

         -  $10 million over five years for the Ontario Wine Strategy to
            support the Wine Council of Ontario's marketing and promotion
            initiatives and

         -  $3 million in 2006 to help small and medium-sized VQA wineries
            with challenges related to the grape short crop in 2005.
    

    LEARN MORE

    Find out more about Ontario's wine industry and the VQA Wine Support
Program
(http://www.sbe.gov.on.ca/ontcan/sbe/downloads/sb_beat/february2008.pdf).

    Visit an Ontario winery near you with this guide to wine country
(http://winesofontario.org/).

    
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For further information:

For further information: Sarbjit Kaur, Minister's Office, (416)
326-1939;  Justin Go, Communications Branch, (416) 325-6610

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Ontario Ministry of Consumer Services

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