Supporting conventional broadcasters to enhance the production of content available on new-media platforms



    OTTAWA, Feb. 26 /CNW Telbec/ - Today at CRTC public hearings on new media
broadcasting in Canada, CBC/Radio-Canada called attention to the key role that
conventional broadcasters play in producing content delivered via emerging
platforms.
    In addition, given the increasing importance that broadcasting
distribution plays for Internet service providers (ISPs), CBC/Radio-Canada
highlighted that it makes sense that these providers be required to make a
contribution to the Canadian broadcasting system and provide funding for a new
media broadcast fund.
    "The best way to promote the production of Canadian content across all
delivery platforms, including new-media ones, is to guarantee that the
broadcasting system supports the involvement of conventional media, more
specifically conventional broadcasters," said Steven Guiton, Chief Regulatory
Officer at CBC/Radio-Canada.
    In this context, CBC/Radio-Canada believes that the CRTC should recognize
the pivotal role of conventional broadcasters in promoting Canadian content on
emerging platforms, by earmarking for them a substantial portion of any future
financial support intended to enhance the new-media content offering.

    CBC/Radio-Canada's full submission to the CRTC is available at
    www.cbc.radio-canada.ca/submissions.

    About CBC/Radio-Canada

    CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. With 29 services offered on Radio, Television,
the Internet, satellite radio, digital audio, as well as through its record
and music distribution service and wireless WAP and SMS messaging services,
CBC/Radio-Canada is available how, where, and when Canadians want it.
    Through this array of activities, CBC/Radio-Canada brings diverse
regional and cultural perspectives into the daily lives of Canadians in
English, French and eight Aboriginal languages, in nine languages on its
international Radio service, Radio Canada International, and in eight
languages on its Web-based Radio service RCI viva, a service for recent and
aspiring immigrants to Canada.




For further information:

For further information: Angus McKinnon, CBC/Radio-Canada, (613)
288-6035 Cell.: (613) 296-1057, angus.mckinnon@cbc.ca

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