Support the Biggest Bottle Drive in Canada



    Our Goal is 210,000 Beer Cases Returned!

    TORONTO, May 21 /CNW/ - Want an easy way to help the environment and
raise money for a fabulous cause? Join the United Food & Commercial Workers
(UFCW) Local 12R24 and The Beer Store to help find a cure for Leukemia, the
number one disease killer of children in Canada. On May 23 and 24, donate your
empty beer, wine and spirit containers at any location of The Beer Store
across Ontario. 100% of your deposit refund will be donated to The Leukemia &
Lymphoma Society of Canada (LLSC).
    Last year, UFCW Local 12R24 and The Beer Store raised $650,000 to support
the LLSC in its fight against leukemia, lymphoma, Hodgkin's disease and
myeloma. If 475 empty cases of beer are returned to each of our 440 stores, we
should meet our goal of 210,000 cases returned across Ontario and be able to
donate even more money to the LLSC in 2009. We are up for the challenge and
are sure our generous customers will help us reach this goal!
    "The key to a successful drive is the cooperation and kind generosity of
our customers and the dedication and spirit of the volunteers, the vast
majority of which are employees of The Beer Store, their families and
friends," says Rob Edwards, president of UFCW Local 12R24.
    The Beer Store, green since 1927, is dedicated to the environment. Due to
their hard work, 98% of refillable bottles are returned for reuse each year.
In 2007/2008, over two billion bottles and cans were returned for recycling.
This tremendous effort prevents unnecessary waste going into our landfills.
During the bottle drive weekend, you can contribute to this amazing initiative
and help raise funds for blood cancer research and patient support.
    "The Beer Store's deposit return system together with the Ontario Deposit
Return Program will make a major contribution to Ontario's goal to increase
the amount of consumer packaging diverted from landfill," says Minister of the
Environment John Gerretsen. "It's great to see The Beer Store and its
employees build upon this environmental success story and leverage the deposit
system to support yet another important and worthwhile cause."
    "Bring in your empties the weekend of May 23 and 24, and help find a cure
for blood cancers," urges Ted Clarke, president of The Beer Store. "Your
donations will make a big difference!"
    Visit the event website at www.bottledrive.ca.

    About Returns For Leukemia

    This joint initiative of United Food & Commercial Workers (UFCW) Local
12R24, representing The Beer Store employees, and The Beer Store has raised
over $1.4 million in the last three years. Customers are invited to donate all
or a portion of their empty bottle refund to the LLSC. 100% of the funds they
contribute will go directly to the charity.

    About The Leukemia & Lymphoma Society

    Today 70,000 Canadians are battling blood cancer. Every 35 minutes
someone in Canada is diagnosed. Every 76 minutes a Canadian loses his or her
life to leukemia, lymphoma, Hodgkin's disease or myeloma.
    The Leukemia & Lymphoma Society of Canada, headquartered in Toronto,
Ontario, is a division of the world's largest voluntary health organization
dedicated to funding blood cancer research and providing education and patient
services. Established in Canada in 1955 as a non-profit organization, the LLSC
has branches and volunteers across Canada. The LLSC raises vitally needed
funds for both basic and clinical research into finding cures for leukemia,
lymphoma and myeloma. Money raised in Canada stays in Canada.
    For more information about blood cancer, visit www.LLS.org/canada or call
the LLSC's Information Resource Center (IRC), a call center staffed by
master's level social workers and health educators who provide information,
support and resources to patients and their families and caregivers. IRC
information specialists are available at (800) 955-4572, Monday through
Friday, 9 a.m. to 6 p.m. ET.




For further information:

For further information: Lorna Warwick, Executive Director, Ontario
Region, The Leukemia & Lymphoma Society of Canada, Tel. (416) 670-3692 or
lorna.warwick@lls.org; Sara J. Taylor, Manager, Communications, The Beer
Store, Tel. (416) 522-2689 or sara.taylor@thebeerstore.ca


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