-- Green Bay Packers' victory is the most-watched broadcast on Canadian
television since the Vancouver 2010 Olympic Winter Games --
-- More than half of the country watched some part of last night's
To tweet this release: http://bit.ly/hO13Xl
TORONTO, Feb. 7 /CNW/ - SUPER BOWL XLV is the most-watched SUPER BOWL ever on Canadian television with an audience of 7.3 million viewers on CTV (6.54 million, up 4%) and RDS (754,000, up 21%) last night. Preliminary overnight data from BBM Canada
confirms that the Green Bay Packers thrilling victory over the
Pittsburgh Steelers on Sunday is the most-watched television broadcast
in Canada since the Vancouver 2010 Olympic Winter Games.*
The national audience for SUPER BOWL XLV is 5.3% higher than last year's NFL championship game that had a national average
audience of 6.9 million viewers.
The game received a 63 Share among adults aged 18-49 and a 62 Share
among adults aged 25-54. It also received a 68 Share for men aged
25-54, meaning more than 2 in 3 Canadians in this demo watching TV last
night were tuned to SUPER BOWL XLV on CTV (English Canada).
Overall, SUPER BOWL XLV was watched by 17.3 million unique viewers - or more than one in two Canadians (52.2%) - on CTV and RDS.
Audience levels for SUPER BOWL XLV on CTV and RDS peaked at 8.9 million viewers during the SUPER BOWL XLV half time show featuring the Black Eyed Peas and guests Usher and Slash.
CTV's extended SUPER BOWL XLV coverage also had impressive audiences with NFL SUPER BOWL SUNDAY PRE-GAME KICK OFF SHOW on CTV attracting an average audience of 4.38 million viewers.
*Source BBM Canada. Audiences prior to August 31, 2009 based on BBM
Nielsen Media Research Mark II meters
CTV, Canada's Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range
of quality news, sports, information, and entertainment programming,
CTV is Canada's most-watched television network. CTV Inc. also owns
radio stations across the country and owns or has interests in leading
national specialty channels, featuring news, sports, factual, arts,
entertainment, music, youth and fashion programming. Official
broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games
and London 2012 Games of the Olympiad, CTV Inc. is owned by CTVglobemedia Inc., Canada's premier multimedia company. More information about CTV may be
found on the network's website at www.ctv.ca.
SOURCE CTV Television Network
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