Sunshine Custom Publishing, Inc. and True North Custom Publishing, LLC Announce Strategic Merger



    SCOTTSDALE, ARIZ., June 20 /CNW/ - Sunshine Holdings Corporation today
announced the merger of its Sunshine Custom Publishing, Inc. division with
True North Custom Publishing LLC of Chattanooga, TN. This transaction unites
two of the fastest growing regional publishing businesses in the country,
enabling significant synergies for the leading company in this rapidly
expanding market. Sunshine Holdings is an affiliate of H.I.G. Capital, a
leading global private equity firm based in Miami.

    True North Custom Publishing is the leading healthcare custom publisher
providing highly specialized custom magazines, newsletters and web content to
local community hospital clients and regional healthcare systems. True North's
patented True Custom(R) production process enables a high quality publication
specifically focused on a local community, allowing hospitals to customize
their marketing efforts and outreach programs to their unique audience.
Rapidly growing to meet the demand for customized marketing solutions, True
North currently provides custom publishing solutions to over 135 community
hospitals and healthcare organizations, complementing Sunshine's deep
experience within the healthcare sector.

    Established in 1982, Sunshine Holdings Corporation is the leading
publisher and printer of specialized, regional magazines targeting
professionals in industries including healthcare and real estate. The company
publishes over 1,000 unique editions of magazine titles such as M.D. News,
Doctor of Dentistry and Builder/Architect, targeting niche professional
communities and advertisers within specific geographic markets. Representing
the largest direct marketing force focused on local community-oriented
content, Sunshine, through its network of over 180 local publishers operates
in over 130 geographic markets across the country. The company's divisional
operations will include Sunshine Media, Inc. in Scottsdale, AZ, Sunshine Media
Printing, Inc. in Tucson, AZ, and True North Custom Publishing, Inc. in
Chattanooga, TN.

    "We are creating a powerful new force in the industry with a tremendous
regional footprint, high quality community-oriented content, local customer
focus and proprietary technology investments to offer the very best in
publishing services to our customers," said Jim Martin, President and Chief
Executive Officer, Sunshine Holdings Corporation. "Our immediate priorities
are the seamless integration of our two companies, the continued expansion of
our highly scalable publishing platform and the pursuit of the numerous growth
opportunities presented by the merger."

    "This merger makes absolute sense for our employees and our customers. It
marks an unparalleled opportunity for two successful, customer-driven
organizations to unify with a singular focus on being the leading regional
publishing company in this country," said David McDonald, President and Chief
Executive Officer, True North Custom Publishing. "Together we will extend our
footprint into new geographic regions, further develop our healthcare
expertise and combine our creative efforts to provide our customers with
innovative new solutions to their local marketing needs."

    Charles Hanemann, Managing Director, H.I.G. Capital concluded, "This
merger signifies a real milestone in the regional publishing industry. Given
its specialized, local customer focus and world class production and printing
capabilities, we are excited about the prospects for the combined company to
build on its leading position within this rapidly growing market."

    About Sunshine Media:

    Sunshine Media is a leading publisher of regionally-focused magazines
targeting local professional communities within the United States and Canada.
Sunshine Media publications include M.D. News, Doctor of Dentistry,
Builder/Architect and Real Estate Executive. For more information, please
refer to the Sunshine Media website at www.sunshinemedia.com.

    About True North:

    True North Custom Publishing is a leader in full-service healthcare
publishing specializing in custom magazines, newsletters and web content
throughout the United States and Canada. For more information, please refer to
the True North website at www.truenorthcustom.com.

    About HIG:

    H.I.G. Capital L.L.C. ("H.I.G.") is a leading global private equity
investment firm with more than $4 billion of equity capital under management.
Based in Miami, and with offices in Atlanta, Boston, and San Francisco in the
U.S., as well as London, Paris and Hamburg in Europe, H.I.G. specializes in
providing capital to small and medium-sized companies with attractive growth
potential. H.I.G. invests in management-led buyouts and recapitalizations of
profitable and well managed manufacturing or service businesses. H.I.G. also
has extensive experience with financial restructurings and operational
turnarounds. Since its founding, H.I.G. has completed more than 75
transactions. The firm currently manages a portfolio of more than 50 companies
with combined revenues in excess of $7 billion. For more information, please
refer to the H.I.G. website at www.higcapital.com.

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5430184




For further information:

For further information: H.I.G. Capital, Miami Charles Hanemann,
Managing Director, 305-379-2322 chanemann@higcapital.com or Brian McMullen,
305-379-2322 bmcmullen@higcapital.com

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H.I.G. CAPITAL, LLC

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