SunOpta Signs Canadian Exclusive to Distribute Blue Horizon Organic Seafood



    Sustainable Seafood Emergence Compels Demand for Blue Horizon Branded
Products

    APTOS, CALIF., December 13 /CNW/ - Blue Horizon Organic Seafood Company
has signed an exclusive Canadian distribution deal with SunOpta, whose
business segments focus on healthy products that promote environmental
responsibility and the health and well-being of its communities. The deal is
expected to put Blue Horizon branded organic shrimp meals and appetizers on
freezer shelves across Canada's natural and specialty supermarkets this fall.

    "We're excited to have Blue Horizon sign exclusively with SunOpta to
bring convenient, sustainable seafood to natural and specialty retailers
across Canada," said Steve Easterbrook, President of SunOpta Canadian
Distribution. "The quality and standards to which Blue Horizon subscribes
bring retailers a new level of pristine, delicious, and socially responsible
products."

    Blue Horizon, in just its third year of operation, is landing in retail
freezers from coast to coast in rapid succession. Among its top sellers in the
United States are Blue Horizon's four varieties of branded Shrimp Skillet
meals which include Naturland-certified organically grown shrimp. These
stovetop-prepared meals for two are ready to eat in less than 10 minutes.
Varieties include Shrimp & Penne Alfredo, Shrimp & Penne Alla Vodka in a rich
organic tomato sauce, Shrimp & Scampi Rotini and Shrimp & Pesto Farfalle.

    The Blue Horizon brand will eventually include the breaded shrimp
appetizers including Crunchy Organic Garlic Shrimp with Herbs and Spices,
Crispy Japanese-style Organic Panko Shrimp, Lightly Coated Organic Popcorn
Shrimp and Crunchy Tempura-battered Organic Shrimp. A line of individually
quick frozen shrimp and other products are also offered by Blue Horizon.

    "Our organically raised shrimp is intended to be the healthiest, safest
choice in seafood, one that consumers increasingly seek out at supermarkets,"
Blue Horizon Chief Operations Officer Jaap Langenberg said. "We're delighted
to be a part of SunOpta's socially and earth conscious portfolio of food
products."

    Blue Horizon Co-founders John Battendieri and Tim Redmond are best known
for building numerous natural and organic food brands since the 1970s, such as
Santa Cruz Organics and Eden Foods, originator of Edensoy Soymilk.

    Blue Horizon Organic Seafood Company works under the premise that every
consumer has the right to clean, safe, responsibly sourced seafood. The
company only partners with sustainable seafood farms and fisheries which
strictly comply with conservation policies and help provide a model that
includes using no growth hormones, antibiotics, or artificial colorings.
Strict controls on organic aquaculture and fishing wild stocks support a new
model that factors in water quality, less density of populations, no use of
antibiotics, and organic feed whenever possible.

    Blue Horizon was founded in 2005 to build a branded, consumer-driven
seafood business to supply sustainable, wild-caught and organic seafood
products to North America, while simultaneously helping protect the health and
supply of aquatic ecosystems. Learn more at www.bluehorizonseafood.com.




For further information:

For further information: Blue Horizon Organic Seafood Co. Jaap
Langenberg, 510-295-9880 jaapl@bluehorizonseafood.com or Wilson PR Nicole
Pietromonaco, 206-838-8977 nicolep@tamarawilson.com

Organization Profile

BLUE HORIZON ORGANIC SEAFOOD COMPANY

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