Sunny Crunch Introduces All-Natural Probiotic Cereal Bars



    New bars use GanedenBC30 probiotic, the latest collaboration in string of
shelf-stable probiotic products
    

    
    TORONTO, Jan. 27 /PRNewswire/ -- Sunny Crunch Foods Ltd., a Toronto-based
maker of all-natural cereal and nutritional food products, announced the
launch of probiotic cereal bars that require no refrigeration.
    

    (Logo:  http://www.newscom.com/cgi-bin/prnh/20041213/CLM031LOGO)

    
    The all-natural Probiotic Chewy Cereal Bars are made with whole oats and
evaporated cane juice and are available in four flavors:  cranberry,
strawberry, peanut and almond.  Each 3.5-ounce bar is made with the patented
probiotic GanedenBC30, manufactured exclusively by Ganeden Biotech. 
Additionally, each bar has 5 grams of fiber, 2 grams of protein, prebiotics,
Omega-3 fatty acids and has only 110 calories.
    

    
    "These bars are the perfect solution for people looking for an on-the-go,
healthy snack that can help regulate and maintain a healthy digestive system,"
said Willie Pelzer, president and CEO of Sunny Crunch.  "Consumers are no
longer confined to the refrigerated section of the grocery store when looking
for a probiotic-enhanced snack."
    

    
    Sunny Crunch bars are the latest in a string of new products containing
the probiotic strain GanedenBC30.  Probiotics are "good" bacteria that improve
digestive health and boost immunity.  Unlike many probiotic strains found in
popular brands of yogurt, GanedenBC30 is able to survive the heat and pressure
of manufacturing processes, as well as the acidic stomach environment. 
GanedenBC30 also remains viable without refrigeration, making it ideal for
inclusion in shelf-stable products like cereal bars.
    

    
    "We are thrilled that companies are taking advantage of the unique
characteristics of GanedenBC30 to offer consumers more options when it comes
to shelf-stable, probiotic-enhanced products," said Ganeden Biotech CEO Andy
Lefkowitz.
    

    
    Probiotic Chewy Cereal Bars are sold in packs of five and will be
available shortly at major grocery chains throughout North America.  Sunny
Crunch plans to expand distribution to the United Kingdom and add GanedenBC30
to cereal products.
    

    About Sunny Crunch Foods Ltd.
    
    Sunny Crunch Foods Ltd. is a leading Canadian manufacturer of specialty
and functional foods that have exceptional nutrient profiles.  The company has
responsive production turn-around times and is uniquely positioned to deliver
targeted nutritional products for a variety of markets, including sports
nutrition, health and wellness, diet, meal replacement and nutraceuticals. 
Sunny Crunch specializes in the private label business and can deliver turnkey
products for bar and cereal goods.  They have remained a family-owned company
for more than 35 years.  For further information, please contact Hitesh Vyas
at 905-475-0422 or visit www.sunnycrunch.com.
    

    About Ganeden Biotech
    
    Founded in 1997, Ganeden Biotech Inc. is based in Cleveland, Ohio, and is
the largest seller of over-the-counter probiotics in the U.S. through its
Digestive Advantage(R) and Sustenex(TM) brands.  It also licenses its patented
probiotic bacteria, GanedenBC30, for use in commercial food and beverage
applications, medical foods, nutraceuticals and in animal health industries. 
GanedenBC30 is self-affirmed GRAS (Generally Recognized as Safe) for use as a
food ingredient.  For information about licensing opportunities visit
ganedenlabs.com.  For probiotic supplement information, visit
digestiveadvantage.com or sustenex.com.
    





    




For further information:

For further information: Russ Rizzo of Linhart PR, +1-303-951-2561,
rrizzo@linhartpr.com, for Sunny Crunch Foods Ltd. Web Site:
http://www.sunnycrunch.com

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SUNNY CRUNCH FOODS LTD.

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