Sunkist Growers Invites Canadians to Participate in 100th Year Celebration



    Photos for Special Olympics Puts A Sunkist Smile on Faces Around the
    World

    LOS ANGELES, Feb. 20 /CNW/ - Sunkist is calling on Canadians to share
their sunny smiles as part of an international photo competition that will
benefit the Special Olympics. To commemorate "100 Years of Sunkist," Canadians
will break out cameras and start slicing oranges or other citrus fruits for
the biggest citrus-themed event of its kind -- expected to draw thousands of
participants.
    Kicking off Sunkist International Smiles Day on February 20, 2008, citrus
lovers from nine countries -- including Canada, the United States, China, Hong
Kong, Korea, Japan, Singapore, Malaysia and Taiwan -- will be invited to
submit original photos of themselves with a creative "Sunkist Smile" (i.e.
orange wedge in the mouth). Each time an eligible submission is received,
Sunkist will make a donation of 100 cents to the Special Olympics, up to
$50,000.
    Starting February 20 to May 15, 2008, people from around the world are
encouraged to submit a photograph and brief caption to www.sunkist.com. Each
sensational smiling photo will be judged on Creativity (40%), Fun Factor (30%)
and Quality of Image (30%). One grand prize winner from Canada will be awarded
a trip to sunny California plus bragging rights of having their winning
"smile" flashed at the world-famous Times Square in New York City.
    "We are proud to be a world renowned food name loved by families around
the world for healthy citrus fruits," said Tim Lindgren, CEO of Sunkist
Growers. "Folks have been showing us their Sunkist Smiles for decades because
it's a fun way to enjoy the delicious taste of fresh fruit. By turning this
into an international event, we look forward to celebrating how people around
the world from different backgrounds truly enjoy the refreshing experience of
Sunkist citrus."
    Over the last 100 years Sunkist has become one of the most recognized
names in food from Canada to China and consistently delivers superior-quality,
delicious-tasting fresh fruit that everyone can enjoy.
    Each year millions of crates of citrus spanning over 20 different
varieties are harvested in California and Arizona and shipped throughout all
of Canada and the world. Crops are managed closely as growers, often third and
fourth generation small farmers, take great care year-round to nurture the
land, pick fruit at its prime and then carefully pack each piece into various
Sunkist packages.
    "We're honoured to be the beneficiary of the Sunkist 100 years
celebration photo contest," said Tim Shriver, Chairman of Special Olympics.
"Both our brands are known for creating joy and we share a passion for helping
families stay active and healthy."

    About Special Olympics

    Special Olympics is an international non-profit organization dedicated to
empowering individuals with intellectual disabilities to become physically
fit, productive and respected members of society through sports training and
competition. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics
provides year-round sports training and competition to 2.5 million adults and
children with intellectual disabilities across more than 170 countries. The
Special Olympics movement offers one of the world's greatest platforms for
acceptance and inclusion for all people--regardless of race, religion,
ethnicity or cultural differences. Be a fan and visit www.specialolympics.org.

    About Sunkist Growers, Inc.

    The Sunkist brand was first used in 1907 to promote and further unify an
emerging fruit cooperative formed by independent growers (known prior as the
Southern California Fruit Exchange and later became the California Fruit
Growers Exchange). In 1908, the "Sunkist" name had captured the organization's
interest and it had been adopted as trademark to appear on boxes of premium
quality fruit. Its legacy is honoured today, over 100 years later, by the
6,000 growers in California and Arizona, most of whom are small family
farmers, who now own Sunkist Growers.
    Steadfast to its commitment to provide quality fresh fruit, Sunkist is
one of the world's oldest and largest citrus marketing cooperatives, packing
millions of cartons of fruit each year.
    Stretching its presence beyond the produce aisle, the Sunkist brand has
licensed its name to more than 600 products - ranging from vitamins to
beverages - in 50 different countries.
    For more information about Sunkist, visit www.sunkist.com.





For further information:

For further information: Media Contact: Sara O'Reilly/Diane Sidik,
Manning Selvage & Lee, (416) 847-1334/(416) 847-1316, sara.o'reilly@mslpr.ca,
diane.sidik@mslpr.ca

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