Breast cancer patients and survivors at six cancer centres to receive
warming throws in October
TORONTO, Sept. 24 /CNW Telbec/ - Sunbeam(R), the maker of innovative
consumer products that simplify busy lifestyles, is warming up October as part
of a new partnership with the Canadian Breast Cancer Foundation. To mark
Breast Cancer Awareness Month, Sunbeam will launch a Pink Microplush Warming
Throw, proceeds from which will be directed to the Foundation to raise funds
for breast cancer research and education programs across Canada. Sunbeam will
also donate a number of these warming throws to breast cancer patients and
survivors at breast cancer centres across the country.
"It is impossible to ignore the national statistic that one in nine
Canadian women is expected to develop breast cancer if she lives to age 90(*).
We are thrilled to partner with the Canadian Breast Cancer Foundation as this
cause is one that Sunbeam holds particularly close to heart," said Nadège
Kéléchian, Director of Marketing for Sunbeam.
"This is a great new partnership and the limited edition Sunbeam Pink
Microplush Warming Throw is a unique product," said Colleen Fleming, CEO for
the Canadian Breast Cancer Foundation, Central Office. "We are proud of
partners like Sunbeam who are committed to making a difference."
Kicking off Breast Cancer Awareness Month, Sunbeam will donate 31 pink
microplush throws-representing the 31 days in October-to each of six breast
cancer treatment centres and breast cancer support organizations across
Canada. To add a touch of warmth and comfort to the lives of breast cancer
patients, Sunbeam has partnered with the following organizations:
- Odette Cancer Centre at Sunnybrook Health Sciences Centre (Toronto)
- Hope & Cope breast cancer support groups at the Jewish General
Hospital's Segal Cancer Centre (Montreal)
- The Ottawa Hospital Cancer Centre (Ottawa)
- Saskatchewan Cancer Agency's Saskatoon Cancer Centre (Saskatoon)
- Saskatchewan Cancer Agency's Allan Blair Cancer Centre (Regina)
- Dr. Léon Richard Oncology Centre of the Dr. Georges L. Dumont Hospital
Sunbeam(R) Microplush Pink Warming Throws are ultra-soft and
machine-washable and dryable. They retail for $79.99 and may be purchased at
major retail stores including The Bay, Canadian Tire, London Drugs, Home
Outfitters / Déco Découverte, Sears, Wal-Mart, Home Hardware and Zellers.
Ten per cent of all retail sales of the Sunbeam Microplush Pink Warming
Throw will benefit the Canadian Breast Cancer Foundation. Sunbeam is committed
to contributing a minimum $50,000 from this program to help create a future
without breast cancer.
About Sunbeam Products, Inc.
Since the introduction of its first electric appliance in 1910, the
Sunbeam(R) brand has grown to a position of leadership in the consumer goods
industry, and offers families practical, affordable solutions for everyday
living. For over 50 years, Sunbeam has been the industry leader in warming
products, blending technology, comfort, performance and style. The company's
ultimate vision is to offer a wide range of choices that truly redefine how
the world sleeps. Sunbeam Corporation (Canada) Limited, the Canadian sales,
marketing and distribution office, is located in Brampton, Ontario. For more
information on Sunbeam(R) products, please visit www.sunbeam.com.
About Jarden Consumer Solutions
Jarden Consumer Solutions (JCS), a subsidiary of Jarden Corporation
(NYSE: JAH), is a leading consumer products company that designs, manufactures
and markets, nationally and internationally, a diverse portfolio of consumer
products under such world-class brands as Bionaire(R), Crock-Pot(R),
FoodSaver(R), Health o meter(R), Holmes(R), Mr. Coffee(R), Oster(R),
Patton(R), Rival(R), Seal-a-Meal(R), Sunbeam(R) and VillaWare(R). JCS is
headquartered in Boca Raton, Florida, and employs more than 13,000 people
worldwide. JCS can be found on the Web at www.jardencs.com.
About the Canadian Breast Cancer Foundation
Established in 1986, the Canadian Breast Cancer Foundation is the leading
national volunteer-based organization in Canada dedicated to creating a future
without breast cancer. The Foundation works collaboratively to fund, support
and advocate for relevant and innovative research, meaningful education and
awareness programs, early diagnosis and effective treatment, and a positive
quality of life for those living with breast cancer. To learn more about the
Foundation or breast cancer, please visit www.cbcf.org.
(*)Source: Canadian Cancer Society /National Cancer Institute of Canada.
Canadian Cancer Statistics 2008, Toronto, Canada, 2008
For further information:
For further information: High resolution photos, fabric swatches or to
coordinate an interview with a spokesperson from Sunbeam: Communications MECA:
Suzanne Gold, (416) 425-9143 x230, firstname.lastname@example.org; Joelle Langevin, (514)
288-8500 x236, email@example.com