KELOWNA, BC, Oct. 17, 2011 /CNW/ - Sun-Rype Products Ltd. (TSX:SRF)
("Sun-Rype") set a Guinness World Record for the Longest Fruit Snack
during an event held in their hometown of Kelowna, BC, on Sunday
October 16, 2011. With the help of the local community and KidSport
Kelowna, the 300 foot, fully edible, 100% fruit snack was un-rolled
across the length of a football field.
In addition to acquiring a Guinness World Record, Sun-Rype also helped
raised over $4,000 for KidSport Canada. "At Sun-Rype we've always been
committed to providing wholesome, 100% fruit snacks and juices that
make it easier for today's families to fit healthy eating into their
busy lives. Sometimes you need to do things in a big way to make a big
statement. We created this fantastic fundraising event to introduce our
latest Fruit to Go "groovy strip" fruit snack while raising awareness
for KidSport Canada." says Cam Johnston, VP Marketing & Sales at
"KidSport Kelowna is extremely grateful to Sun-Rype for their efforts to
raise both awareness and much-needed funds for our organization. The
requests for assistance from families in financial need continues to
grow and this generous donation will help us get hundreds of kids off
the sidelines and onto our local fields, courts and rinks," says Laura
Wickware from KidSport Kelowna.
Over 500 people from the local community attended the event which
included the Guinness World Record setting as well as fun activities
and free Sun-Rype fruit snacks and juice for everyone. The record will
be featured in the Guinness World Records 2013 book, which will be
released in the fall of 2012.
Sun-Rype Products Ltd., based in Kelowna, BC, is a manufacturer and
marketer of fruit-based juices and snacks. Sun-Rype is a publicly
traded Canadian company with its common shares listed on the Toronto
Stock Exchange under the symbol SRF.
Image with caption: "The unrolling of Sun-Rype's 300-foot long Fruit to Go fruit snack, which set a Guinness world record for the longest fruit snack on October 16, 2011, in Kelowna, BC. (CNW Group/Sun-Rype Products Ltd.)". Image available at: http://photos.newswire.ca/images/download/20111017_C4782_PHOTO_EN_4914.jpg
Image with caption: "Sun-Rype CEO Dave McAnerney accepts Guinness world record for the longest fruit snack with its 300-foot long Fruit to Go, presented by Phillip Robertson, official adjudicator for Guinness World Records, amongst enthusiastic participants from the local community on October 16, 2011, in Kelowna, BC. (CNW Group/Sun-Rype Products Ltd.)". Image available at: http://photos.newswire.ca/images/download/20111017_C4782_PHOTO_EN_4915.jpg
SOURCE Sun-Rype Products Ltd.
For further information:
| Barb Grant |
Sun-Rype Products Ltd.
1165 Ethel Street
Kelowna, BC V1Y 2W4
| Tel: (250) 860-7973 |
Fax: (250) 762-3611