Sun-Rype and the Heart and Stroke Foundation teach parents and kids to make Heart Smart choices



    
    Proper food servings and additive-free juices and snacks a powerful way
    to keep children healthy and fit
    

    KELOWNA, BC, and OTTAWA, Sept. 9 /CNW/ - Eating healthy from a young age
is the best way to achieve and maintain life-long healthy eating habits.
That's why, starting in September - as the bell tolls and children across
Canada return to class - Sun-Rype Products Ltd. and the Heart and Stroke
Foundation of Canada are helping to better educate parents, teachers and kids
about making healthy food choices through the Heart and Stroke Foundation's
Heart Smart Kids(TM) program.
    The Heart Smart Kids(TM) program is tailored to students in kindergarten
up to grade six. Through curriculum-based exercises and activities, children
are encouraged to make heart-healthy lifestyle choices in a fun, challenging
and engaging way.
    "Canadians know that eating a healthy diet that includes recommended
servings from each of the major food groups is important," said Stephen Samis,
director of health policy for the Heart and Stroke Foundation of Canada. "We
created the Heart Smart Kids program to provide parents and teachers with
kid-friendly games and activities to help them help children make better
choices about healthy eating and active living."
    According to the Heart and Stroke Foundation, childhood obesity rates
have tripled in the past 25 years. Today, more than a quarter of Canadian
children and youth are considered either overweight or obese. One key factor
behind this epidemic is unhealthy diet. Many children may not be getting what
they need because parents don't understand how simple it can be to incorporate
wholesome choices from the four basic food groups - including whole grains
products, fruits and vegetables, milk products and lower-fat meats - into
their lunches and snacks.
    "Parents and teachers are bombarded with so much information about
healthy eating it can often become overwhelming and confusing," said Cameron
Johnston, Vice-President of Marketing & Sales at Sun-Rype Products Ltd. "The
Heart and Stroke Foundation provides simple, unbiased, easy-to-understand
information on healthy living - we are delighted to be able to help them
extend their programs and reach out directly to children."
    One particularly confusing area surrounds how much food children need to
meet their nutritional and energy requirements. In fact, it's easier than most
parents think because boys and girls between the ages of five and 11 need far
fewer food servings throughout the day than adults:

    
    -  five to six servings of fruits and vegetables - an apple, a few carrot
       sticks or 250 mL of Sun-Rype Fruit juice are each one serving!

    -  four to six servings of grain products such as cereal, bread, pasta or
       rice

    -  between two and four servings of milk products will help young
       children develop strong bones

    -  one to two servings of meat or meat alternatives like fish, eggs or
       tofu
    

    For more information, visit www.heartandstroke.ca.

    There are many simple ways to incorporate wholesome food from the four
essential food groups into delicious lunches and snacks for kids. Sun-Rype's
new Lunch Box Logic program provides parents with online tools and checklists
to help them make informed choices as they create healthy lunches and plan
tasty snacks. Sun-Rype has also launched a new website called findoutnow.com
where parents can learn more about the additives contained in many popular
fruit snacks.

    For more information, visit www.findoutnow.ca and www.lunchboxlogic.com.

    about Sun-Rype Products Ltd.

    Sun-Rype Products Ltd. is a Canadian juice and fruit snack company based
in Kelowna, BC, in the heart of the Okanagan Valley. Since 1946, we've been
committed to providing families with simple, nutritious products that make it
easier to incorporate healthy eating into their active lives. We want to help
you make good choices that offer both great taste and wholesome goodness. For
more information on Sun-Rype and its products, visit: www.sunrype.ca.

    about The Heart and Stroke Foundation

    The Heart and Stroke Foundation, a volunteer-based health charity, leads
in eliminating heart disease and stroke and reducing their impact through the
advancement of research and its application, the promotion of healthy living,
and advocacy.





For further information:

For further information: or to schedule an interview, please contact:
Charlsey Anthony, Wilcox Group, (604) 488-1100, canthony@wilcoxgroup.com


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