Sun Life Financial provides brighter options for small business owners



    Extends exclusive group insurance coverage to CFIB members across Canada

    TORONTO, June 17 /CNW/ - Sun Life Financial announced today it has
extended its agreement with the Canadian Federation of Independent Business
(CFIB) to offer group insurance coverage to its members nationally. The plan
will be available exclusively to all CFIB members regardless of size. Sun Life
Financial first announced the agreement in November when the plan was offered
to CFIB members in Atlantic Canada.
    "We are pleased that all CFIB members across the country can now take
advantage of this unique and affordable group insurance plan. We designed this
plan with the small business owner in mind and it offers a range of options to
meet a firm's needs regardless of size," said Stuart Monteith, Senior
Vice-President, Group Benefits, Sun Life Financial. "People who are
self-employed can also join a plan, giving them access to the type of group
coverage that typically has only been available to larger firms."
    "For CFIB, this is about helping our members with their bottom line,
especially during this difficult economy," said Catherine Swift, President and
CEO, CFIB. "It's also about providing our members with another tool to help
them find and keep good people. We believe this new program will make group
benefits affordable to small business owners who want coverage for their
employees but couldn't offer it for one reason or another."

    
    The coverage provides:
    -   A flexible and comprehensive product offering from one of Canada's
        largest employee benefits providers
    -   Industry leading service offerings including online employer and
        employee tools
    -   Broad access to competitively priced benefits for CFIB members
    

    "The response we received from our initial launch has exceeded the
expectations of both Sun Life and CFIB," said Swift. "This is largely due to a
dedicated network of selected independent advisors across the country who are
locally involved within their communities."
    "CFIB's group benefits plan was a great fit for our business," said
Warren Doiron, owner of New Homes Plus in Charlottetown, Prince Edward Island.
"It's worth a phone call to see if it will work for yours."
    For more information, visit www.cfib.ca/partners/insurance

    About the Canadian Federation of Independent Business (CFIB)

    CFIB is Canada's largest association of small- and medium-sized
businesses. Encouraging the development of good public policy at the federal,
provincial and municipal levels, CFIB represents more than 105,000 business
owners, who collectively employ 1.25 million Canadians and account for $75
billion in GDP.

    About Sun Life Financial

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
March 31, 2009, the Sun Life Financial group of companies had total assets
under management of CDN$375 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.





For further information:

For further information: Gisele Lumsden, Manager, Public Affairs,
Canadian Federation of Independent Business (CFIB), (416) 222-8022,
Gisele.Lumsden@cfib.ca; Krista Wilson, Manager, Corporate Communications, Sun
Life Financial Canada, (519) 888-3900 x 4896, Krista.Wilson@sunlife.com


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