SYDNEY, Australia, June 15, 2011 /CNW/ - Flame [def] (noun) a hot
glowing body that is generated by something on fire; the visible part
of fire that emits both light and heat.
Lifestyle international brand aussieBum launches its new hipster
The range has been designed for the man who wants to feel the heat of
sexiness. This new exciting range features an engineered embossed
waistband that will turn heads of both traditioners and trend-setters.
The campaign embodies the power and dangerousness of nature's most
exciting element, the fire. "Flame ignites some serious heat and once
the fire is out, it's impossible to stay away," says Sean Ashby,
aussieBum founder and designer.
Proudly made in Australia from a blend of yarns of Cotton and Elastine,
the comfy Flame range can be purchased at the world's leader department
stores and online at www.aussiebum.com with Free Shipping Worldwide.
Hot, powerful and sexy, Flame was made for the man who dares play with
Price: From AUD$24.95
2006/09 Winner of the Australian Exporter of the Year Awards in
Manufacturing by the Australian Trade Commission (Austrade), aussieBum
is reputed for its undisputed manufacturing techniques and cutting edge
design innovation. 2011 marks aussieBum's 10th anniversary. Now more
than ever, if you doubt yourself. wear something else!
For all media images and video please visit www.aussiebum.com/flame
For broadcast quality video and high resolution images, please click on
the following Multimedia News Release:
For further information:
editorial and product samples please contact:
Phone: +61 2 9560-2099