Summer Hair Forecast: Frizz Warning in Effect 94 Days



    Tips from John Frieda Stylist for a Frizz-Free Summer

    TORONTO, June 21 /CNW/ - Don't let humidity get the best of your tresses
this summer. Whether you want to revive your curls or straighten your style,
you can beat the humidex by arming yourself with the John Frieda(R)
Frizz-Ease(R) line.
    "When temperatures and humidity soar, women should change their hair care
regime," says Howard Barr, Canadian Creative Consultant for John Frieda
Professional Hair Care. "Whether curly or straight, with the right products
and techniques, women can achieve desirable hair even in the hot and hazy
months of summer."
    Two things cause frizz: dehydrated hair and an unsealed cuticle.
    Dehydrated hair gets frizzy because the cuticle is looking for moisture.
The cuticle raises to absorb moisture from the air causing the frizzies.
Whether your hair is straight or curly, it's important to condition hair every
time you wash it or your hair will dry out and become susceptible to frizz.
Try John Frieda(R) Frizz-Ease(R) Curl Around(TM) or Straight Forward(TM)
style-enhancing conditioners, depending on whether you want to wear your hair
curly or straight.
    An unsealed cuticle becomes frizzy when it is humid. The solution is to
seal the cuticle during styling by using a silicone-based product, like
Frizz-Ease(R) Thermal Protection Serum. It contains Thermal Shield Complex(TM)
that seals out frizz and protects hair against the damaging effects of
heat-styling appliances and UV exposure. It contains three key ingredients:
silk protein to smooth, phytantriol to strengthen and prevent damage, and
vitamin E which is vital for healthy hair. This formula also minimizes colour
fading, leaving hair smooth and silky with vibrant shine. It can be used on
all hair types and on wet or dry hair.
    Another silicone-based product that you can try, especially if you end up
with triangle head at the end of the day - puffy hair that is caused by
frizz-related volume - is Frizz-Ease(R) DownPlay(TM) Volume reducer. Sage,
green tea and silicone work to relax and calm down the cuticle.
    To keep your style in place throughout the summer and to block humidity
from frizzing out your tresses try Frizz-Ease(R) Moisture Barrier Firm-hold
hair spray. This fast-drying, shine-boosting spray creates an instant barrier
that helps seal out humidity to prevent frizzing even in high-humidity
climates. It also contains sunscreen which will protect your hair from sun
damage during the summer months.
    Chemically damaged hair needs to take frizz management one-step further.
In addition to conditioning hair and sealing the cuticle with silicone, hair
should be styled with metal appliances. Heated metal appliances are the only
thing that will seal the cuticle on chemically damaged hair. A metal brush
used while blow-drying hair or a curling or flat iron will do the trick.
    John Frieda Frizz-Ease hair care formulas instantly transform dull, dry,
frizzy hair into smooth, supple and manageable hair. The Frizz-Ease line is
available at grocery stores, drugstores and other mass market retailers across
Canada for the suggested retail price of $9.99 - $14.99.
    For more information on John Frieda(R) products, please visit
www.johnfrieda.com or call 1-800-521-3189.

    Kao Brands Canada Inc., located in Mississauga, Ontario, is a subsidiary
of the Kao Brands Company, which is wholly owned by The KAO Corporation of
Tokyo, Japan. Kao Brands Company is a leading manufacturer of premium beauty
care brands that are recognized around the world for their innovation and
quality. The Company brand portfolio includes John Frieda(R) Frizz-Ease(R),
Sheer Blonde(R), Beach Blonde(R), Brilliant Brunette(R), Radiant Red(R) and
Luminous Colour Glaze(TM), Jergens(R), Curel(R), Bioré(R), and Ban(R).





For further information:

For further information: For more information or to receive
high-resolution images of the Frizz-Ease(TM) line via email, or to schedule an
interview with Howard Barr, please contact: Lauren Baswick, Heather Hopkins,
APEX Public Relations, (416) 924-4442 ext., 225, 251, lbaswick@apexpr.com,
hhopkins@apexpr.com

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