Summer Beverage Choices: Dietitian Mary Bamford Helps Canadians Balance Health and Enjoyment



    TORONTO, July 23 /CNW/ - With summer now in full swing, along come
barbecues, popsicles, cool drinks and all the other favourites of the season.
As Canadians battle the hot summer weather, for many, the question of how to
select summer refreshments is challenged by their diets or confusion about
food choices. According to a recent survey, almost two-thirds of Canadians
(64 per cent) say they always or often feel guilty when eating certain foods
and drinking certain beverages; another three-quarters (74 per cent) believe
the information about food and weight management seems to change all the time.
    "Along with summer's heat, come summer treats," said Mary Bamford,
Registered Dietitian in Toronto, Ontario. "A big part of the benefit of the
food and beverages we consume is the enjoyment and refreshment we get from the
experience. There are a variety of choices available to us that fit well
within a balanced lifestyle to satisfy our thirst."
    To help Canadians balance health and refreshment this summer, Registered
Dietitian Mary Bamford offers the following tips:

    
    1.  Stay hydrated all day long. Drink before you're thirsty. As the
        summer days heat up, be sure you have a beverage on hand throughout
        the day and drink at regular intervals. Aim for a minimum of 8-10
        cups of fluid each day along with your normal diet to replace what
        you've lost. If you're outdoors on a hot and humid day, you are
        likely to sweat more - with or without exercise. Watch for signs of
        dehydration, including fatigue and dry mouth. And in extreme heat
        conditions, be sure to plan for additional fluid intake. Coca-Cola
        has a range of low-calorie and no calorie soft drinks, along with
        100-calorie portion-controlled serving options. Find the right choice
        for you based on your level of physical activity.

    2.  Know your sweet tooth: The human body naturally craves sweetness
        because sugars are converted inside the body into fuel for energy -
        and this applies to beverages, too. According to a recent survey, the
        majority of Canadians (80 per cent) crave particular foods and
        drinks. At the same time, their guilt when consuming certain foods
        and beverages gets in the way of enjoying them. If you're going to
        have something sweet, whether it's a popsicle, a soft drink or a
        milkshake, pick your favourite that you know you'll enjoy, and make
        sure to manage your serving size.

    3.  Account for activity: Many people increase their level of activity as
        the summer months approach, and you may need to increase your fluids
        and energy intake to replenish what you've lost through physical
        activity. However, if you're finding you aren't as active as you'd
        like, adjust your consumption based on your level of activity.
        Consider your portion size, try lower-calorie beverage choices like
        waters and low or no-calorie alternatives. "Physical activity is
        often overlooked as part of the health equation, yet the majority of
        Canadians believe it's the most important contributor to their
        overall health," added Bamford. "Nutrition and exercise go hand-in-
        hand. And by doing more physical activity, you can take some of the
        pressure off your food intake management."

    4.  Manage your caffeine intake: It's a little-known fact, but even
        caffeinated beverages can provide hydration. "While it's true that
        caffeine does have a mild diuretic effect, the hydration gained by
        drinking certain caffeinated beverages outweighs this effect," said
        Bamford. A carbonated soft drink such as Coca-Cola, Diet Coke or
        Coca-Cola Zero contains about one-third the level of caffeine found
        in the same serving of coffee. Moderate daily caffeine intake for
        adults is equivalent to two to three cups of coffee, or five to six
        cans of caffeinated soft drinks. Make room for variety by introducing
        a selection of caffeinated and non-caffeinated teas, coffees and soft
        drinks to your diet.

    5.  Read labels and compare: More than half of Canadians (57 per cent)
        report they are confused by food and nutrition choices. Take a minute
        to read the Nutrition Facts Panel on all your beverage choices. A
        355 ml serving of orange juice actually has more sugar than a can of
        regular cola. "Make informed choices by understanding how much you're
        consuming before you finish your drink," added Bamford. Visit
        cocacola.ca for detailed information about their products and learn
        how to make balanced and educated choices.
    

    About Coca-Cola Canada:

    Coca-Cola Canada is taking steps to provide useful information to the
people who enjoy our products and to work with health and nutrition
professionals to encourage a balanced approach to nutrition and active living.
We promote a philosophy of enjoyment and informed choice when it comes to
making food and beverage choices. Among our initiatives:

    
    -   innovations in product and packaging offerings, including 100-calorie
        portion-controlled soft drinks;
    -   responsible marketing practices including a 50-year policy of not
        marketing to children under 12;
    -   establishment of a national policy for limiting the types and serving
        sizes of beverages in schools;
    -   promotion of and engagement in active lifestyles through a variety of
        programs and sponsorships, including ParticipACTION.
    

    The Coca-Cola Company is the world's largest beverage company. In Canada,
the Company is represented by its subsidiary, Coca-Cola Ltd. (Coca-Cola
Canada). Coca-Cola is Canada's largest beverage company. Coca-Cola Canada
markets three of Canada's top nonalcoholic sparkling beverage brands,
Coca-Cola, Diet Coke and Sprite, in addition we are the largest juice and
juice drinks company with Minute Maid, Five Alive and Fruitopia and the
leading ready to drink tea producer with Nestea. The Company also markets
DASANI, PowerAde and other hot and cold beverages.
    For more information, visit www.coca-cola.ca.

    The survey was conducted by Leger Marketing; interviews were conducted
from May 28 - June 3, 2008 with a nation-wide sample of 1,509 adult Canadians.
These results can be considered accurate within +/- 2.5 per cent 19 times out
of 20.





For further information:

For further information: or to arrange an interview, please contact:
Jill Anzarut, (416) 969-2708 or janzarut@environicspr.com

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