BERWYN, PA, April 13 /CNW/ - Styron, the leading global materials
company established in June 2010, has announced plans to change its
company name to Trinseo.
The name change will be fully effective in all countries later in 2011;
the company will continue to do business as Styron until that time.
"We believe that the new name of Trinseo will position the company
better for future growth and greater potential as a global materials
company," said Chris Pappas, president and CEO of Styron. "The name
Styron is strongly tied to the styrenics chain - particularly
polystyrene and styrene monomer, which are an important part of our
company - but we are much more than that. Our new name of Trinseo will
communicate that we are leaders in a broader range of businesses,
products and technologies, and it underscores our commitment to
The word Trinseo comes from "intrinsic", which means belonging to a
thing by its very nature, or belonging to or lying within a given part.
The root of "trins" is combined with "eo", the Latin verb root meaning
"to go". Together these convey the concept that the company's products
and technology deliver "intrinsic" value to our customers. Styron
products, technologies and expertise play an intrinsic role in our
customers' products, and are integral to their success. The name
Trinseo also captures the vital role that Styron people play in
collaborating with our customers to enable their next generation of
To select the name, the company engaged Landor Associates, a leading
global branding and design firm. "We chose Trinseo because it has the
word 'intrinsic' at its root. For a company that creates materials used
inside customer products, it's absolutely relevant," said Ken Runkel,
executive director in Landor's New York office.
The company will maintain the arrow icon in its current logo, along with
its current color palette and company tagline of "Powering Ideas." The
STYRONTM brand will continue to be used as a trade name for polystyrene
Styron is a leading global materials company, dedicated to innovate and
deliver for its customers. Styron's unique product portfolio brings
together plastics, rubber and latex businesses that share feedstocks,
operations, customers and end users. Styron has approximately $5
billion in revenue (2010), with 20 manufacturing sites around the
world. Styron's 2100 employees are committed to listen to customers'
needs and provide innovative and sustainable solutions in industries
such as home appliances, automotive, building & construction, carpet,
commercial transportation, consumer electronics, consumer goods,
electrical & lighting, medical, packaging, paper & paperboard, rubber
goods and tires. More information can be found at http://www.styron.com.
For further information:
For editorial information: Catherine Maxey, Styron LLC, firstname.lastname@example.org, +1-989-832-4660; Sylva de Craecker, Porter Novelli, email@example.com, +32-478-27-93-62