Study in Holland: Open to International Minds



    - New Brand Puts Dutch Higher Education on the Map

    THE HAGUE, The Netherlands, Jan. 22 /CNW/ - A new logo will play a
central role in the international branding for Dutch higher education. The
logo creates a uniquely recognizable visual identity for the Dutch academic
community.

    Please find below the following link:
    (Logo: http://www.newscom.com/cgi-bin/prnh/20080117/289553)

    A member state of the European Union, the Netherlands has a population of
16 million and a gross domestic product of EUR30,174 per capita. Higher
education is well developed and the research & development sector even more
so.
    With over 1,300 study programmes, the Netherlands is the largest provider
of English-taught study programmes on the European mainland.
    Research has shown that international students choose the Netherlands
because of the academic quality and the cosmopolitan atmosphere. For their
part, Dutch higher education institutions consider the international staff and
student populations an important part of their quality assurance policy.

    Brand

    The new brand and logo convey this immediately. The logo combines
traditional symbols of Holland - the tulip and the windmill - with symbols for
higher education and research. The tagline is Study in Holland: open to
international minds.
    The brand was developed by Fabrique Communication & Design, and
international students played an important role in selecting the final design.
    The new brand will be given a prominent place in all media for the Study
in Holland campaign, which Nuffic runs each year to promote higher education
in the Netherlands. See also http://www.studyin.nl. The brand will also be
used by the Netherlands Education Support Offices (Nesos), Nuffic's network of
offices in locations strategically important for Dutch higher education.
    Nuffic currently has Nesos in Beijing, Taipei, Jakarta, Ho Chi Minh City
and Mexico City. Offices in Bangkok and Moscow are due to open in 2008.

    Use by higher education institutions

    The brand can be used by higher education institutions who are accredited
by the Netherlands-Flemish Accreditation Organization (NVAO). They must also
have signed up to the Code of Conduct, which is a set of minimum standards for
the teaching and care provided to international students in the Netherlands.
Action will be taken against any misuse of the brand.

    A copy of the logo is available for download for the purposes of news
reporting.




For further information:

For further information: or interview requests, contact Mr Han van der
Horst by phone on +31-70-4260-260, or by e-mail horst@nuffic.nl

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NUFFIC

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