Students and Seniors Continue to Get More from Scotiabank



    TORONTO, June 4 /CNW/ - Following the widespread success of SCENE(TM),
the first entertainment rewards program in Canada, Scotiabank has changed its
account packages for senior customers and students to give them access to
unlimited self-service or teller-assisted debit transactions through their
existing eligible accounts.
    "Customers who conduct many transactions during the month will see
immediate benefits," said Gillian Riley, Managing Director, Retail Deposits,
Scotiabank. "Unlimited transactions on these accounts give our senior and
student customers greater value and convenience at no additional charge."
    Effective immediately, new and existing customers who are enrolled in the
Scotia Plus(R) program for seniors or the Student Banking Advantage(R) Plan
will be able to conduct unlimited debit transactions on eligible accounts at
no extra charge. These transactions include cash withdrawals, bill payments,
chequing, funds transfers, pre-authorized payments and direct payment
purchases. Transactions can be conducted with the help of a teller in a
Scotiabank branch, through ScotiaOnLine(R) Internet banking, using
TeleScotia(R) telephone banking or at a Scotiabank automated banking machine
(ABM) in Canada.
    Customers looking for more information about these, or any other banking
packages, can visit their local branch, go to www.scotiabank.com, or call
1-800-4-SCOTIA (1-800-472-6842).
    "At Scotiabank we are always looking for new and innovative ways to
improve the products and services that we provide to our customers," continued
Riley. "This announcement comes on the heels of Scotiabank's launch of the
SCENE entertainment rewards program. With the SCENE membership card and the
SCENE ScotiaCard(TM)(*) and the SCENE VISA(*) card, members can earn points on
every debit or credit purchase and receive 10 per cent off on concessions at
any Cineplex Entertainment theatre including the five Scotiabank theatres in
Toronto, Vancouver, Montreal and Edmonton."

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With more than 58,000 employees, Scotiabank
Group and its affiliates serve approximately 12 million customers in some
50 countries around the world. Scotiabank offers a diverse range of products
and services including personal, commercial, corporate and investment banking.
With $412 billion in assets (as at April 30, 2007), Scotiabank trades on the
Toronto (BNS) and New York Exchanges (BNS). For more information please visit
www.scotiabank.com.

    (R) Registered trademarks of The Bank of Nova Scotia
    (TM)SCENE is a trademark of Scene LP.
    (*)VISA Int./Lic. User The Bank of Nova Scotia.
    (TM)(*)Trademark of The Bank of Nova Scotia.





For further information:

For further information: Paula Cufre, (416) 933-1093,
paula_cufre@scotiacapital.com


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