Strut your Stuff - New Ontario Wine Brand Represents Extension of Individual Style



    TORONTO, June 4 /CNW/ -

    In short:

    In a world where individual style speaks volumes before you've spoken a
single word, your taste in wine can tell a story. Strut wines invite you to
express yourself and your unique good taste by accentuating your style from
the bottle up. Launching June 1 exclusively at Wine Rack Stores across Ontario
(visit www.winerack.com for store locations), Strut wines are available in
four distinct "personalities" of boldly elegant, fruit forward playful wines,
including Chardonista (Chardonnay), Well Heeled White (a white blend of
Riesling and Gewurztraminer), Cab Couture (a red blend of Cabernet Franc,
Cabernet Sauvignon and Merlot) and Red Over Heels (Merlot). VQA certified,
Niagara grown and made with an appeal to the fun, youthful, female wine
drinker, Strut wines are priced at $11.95 and feature spontaneity-inspired
screw-cap closures and fashion-focused packaging.

    More Detail:

    Your style speaks to you, it speaks for you , it reflects your moods,
modes and methods. From playful to commanding, sweet to serious, your style
expresses who you are today and who you'll be tomorrow.
    Enter Strut, a new wine concept that celebrates a fresh crush of stylish
wine lovers that accentuates individuality and fun. Just in time for summer
frocks and fêtes, the Strut collection of wines are making their debut with
four distinct wines in the lineup.
    With the goal of enhancing personal flair and creating delicious
scenarios, the four wine "personalities" are: Chardonista (Chardonnay), Well
Heeled White (a white blend of Riesling and Gewurztraminer), Cab Couture (a
red blend of Cabernet Franc, Cabernet Sauvignon and Merlot) and Red Over Heels
(Merlot). Priced at $11.95 with a picnic, party, catwalk, sidewalk friendly
screw-cap closure, Strut wines suggest stylish, approachable spontaneity.
    "Today, the essence of one's personal style transcends all aspects of
life," offers Casey Howe, the Marketing Manager for Strut Wines." With an eye
to targeting the female millennial and Y generations (twenty- to thirty
somethings) who grew up with "Sex and the City" and In-Style magazine as
lifestyle inspiration, Strut celebrates confidence and style, and hits the
mark where quality and personality meet."
    Strut wines are chic and self-assured and can be poured with the
confidence that accompanies VQA certification. Strut wines are made with
talent and passion from 100% local grapes from the Niagara Peninsula terroir.
Available exclusively at Wine Rack, look for the Strut "legs" packaging to
catch your eye and captivate your palate.
    Look for Strut in Hello Magazine this summer and seek out opportunities
to make the city your own personal catwalk with impromptu "Strut your Stuff"
events at locations across Toronto in June and July, where you get an
opportunity to try a FREE BOTTLE of Strut wines. Hint: think weekend vibe on
stylish street corners (see bottom of release for complete details).
    Check in with Strut online at www.strutwines.com and visit our Twitter
and Facebook pages for contesting, to hear what the wine fashionistas are
saying, the latest in celebrity chatter and more.

    
    Note to editors:

    For more information, bottle photography, or arrange an interview with
    Casey Howe, contact the Vincor Canada media relations team:

    Christine Liber at 416-651-4722; christine.liber@ccltd.ca
    Kate Colley at 604-644-7976; kate@ccltd.ca


    "STRUT YOUR STUFF" for a STRUT FREE BOTTLE OFFER!

    Timing: June 15 - July 15

    Tell your family, friends, neighbours - anyone over 19 - to come "strut
    their stuff" at our grassroots "Strut your Stuff" events at the following
    times/locations throughout the Greater Toronto Area. Strut your stuff on
    the red carpet and photo wall to get a voucher for a FREE BOTTLE of any
    STRUT white wine.

    "STRUT YOUR STUFF" Event locations for the FREE STRUT BOTTLE OFFER:

    Note: all events are 9pm-1:30am at various locations in the GTA

    Thurs June 18: The Futon Shop; 422 Bloor Street; 9pm-1:30am
    Fri June 19:   Shoppers Drug Mart; Queen & Ryerson NW corner; 9pm-1:30am
    Sat. June 20:  Green P; 211 Adelaide Street West; 9pm-1:30am

    Thurs June 25: Green P; 211 Adelaide Street West; 9pm-1:30am
    Fri June 26:   The Beer Store; 756 Church Street, north of Wellesley;
                   9pm-1:30am
    Sat June 27:   Starbucks; 539 King Street West (King & Bathurst);
                   9pm-1:30am

    Thurs July 2:  Shoppers Drug Mart; Queen & Ryerson NW corner; 9pm-1:30am
    Fri July 3:    The Futon Shop; 422 Bloor Street; 9pm-1:30am
    Sat July 4:    Green P; 211 Adelaide Street West; 9pm-1:30am

    Thurs July 9:  Starbucks; 539 King Street West (King & Bathurst);
                   9pm-1:30am
    Fri July 10:   Green P; 211 Adelaide Street West; 9pm-1:30am
    Sat July 11:   The Beer Store; 756 Church Street, north of Wellesley;
                   9pm-1:30am
    





For further information:

For further information: Christine Liber at (416) 651-4722,
christine.liber@ccltd.ca; Kate Colley at (604) 644-7976, kate@ccltd.ca

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