More than ever before, Canadians are supporting their favourite charities
through the purchase of lottery tickets offered by hospitals, charities
and other various causes.
OTTAWA, June 25 /CNW/ - This is one of the major findings from the 2008
National Gambling Report released this week by Harris/Decima Research in
Ottawa. This unique consumer study, the fourth released since 2005, delves
deeply into the gambling habits of Canadians, and puts their participation in
these activities into social and political context.
"Over the past three years, there have been considerable increases in the
number of Canadians purchasing hospital and charity lottery tickets," said
Richard Leigh-Bennett, Group Vice President, Travel, Leisure & Gaming at
The latest study notes that a quarter (25%) of Canadians report they have
purchased a charity or cause lottery ticket in the past year, up from 18% in
2006, and 15% say they have purchased a hospital lottery ticket, an increase
of four percentage points in just two years.
"These are substantial increases," said Leigh-Bennett, "which is great
for the charities as they seem to be relying on more public support each year
in order to deliver their important programs and initiatives. These increases
likely indicate a greater availability of such tickets and better product
development and marketing by the organizers of these products."
Regionally, Albertans lead the way, with nearly 40% purchasing charity
tickets in the last year and one in four picking up hospital lottery tickets.
Atlantic Canadians are the second strongest supporters of such endeavours,
with Quebecers participating the least, though availability of hospital
lottery tickets in that province is limited.
As a result of the information flowing from the overall study of gambling
in Canada, Harris/Decima will conduct a detailed syndicated study in the fall
among the major charitable organizations which use lotteries to raise funds.
"By highlighting emerging issues and trends, this new report will assist
charities in anticipating changing market conditions," says Leigh-Bennett,
"and it will shed light on future growth opportunities and potential barriers
for these organizations."
A total of 3,047 Canadians were surveyed during March-April 2008.
Respondents are members of Harris/Decima's proprietary national online
research panel. All sample surveys are subject to multiple sources of error.
With a pure random sample of this size, the margin of error would be +/- 1.8%
at the 95% confidence level (19 times out of twenty). The margins of error
associated with the provincial results would be correspondingly higher.
For further information:
For further information: Richard Leigh-Bennett, Group Vice President,
Travel, Leisure & Gaming, Harris/Decima, Tel: (613) 230-2200,