Streaming Not Screaming: CacheLogic Introduces Advanced Video Streaming Capabilities With The Launch of Velocix 2.0



    CacheLogic Announces Major Enhancements To Its Global Digital Asset
    Delivery Network to Meet Growing Consumer Demand for Live and on-Demand
    High Definition Video Delivery

    SAN FRANCISCO and CAMBRIDGE, England, Sept. 6 /CNW/ - CacheLogic,
provider of the world's leading Digital Asset Delivery Network, today launches
Velocix 2.0 with the introduction of its Velocix Video family of delivery
services. Velocix Video offers a full complement of download, progressive
download (watch while you download), live and on-demand streaming asset
delivery services for all video forms, including High Definition.
    "In today's post-Web 2.0 world, it's vital that consumers get rock solid
broadcast quality experience and that unlike traditional on-line video
experiences they are "Streaming not Screaming," said Phill Robinson, CEO of
CacheLogic. "The launch of Velocix 2.0 addresses the performance, economic and
control challenges associated with distributing video over the Internet,
paving the way for the creation of a whole new generation of reliable, high
quality on-line video enabled services."
    With Velocix 2.0, CacheLogic introduces an entire family of solutions
that now support every major method of delivering video over the web. From
download, to progressive download, to streaming - Velocix Video can do it all;
for short form video, traditional DVD quality video and now High Definition
video delivery. Most importantly Velocix 2.0 draws on CacheLogic's extensive
experience in Hybrid-P2P networking to ensure that however video assets are
delivered, it is done with unprecedented quality of service for the consumer
and redefined economics and control for the content owner.

    New Velocix Video Solutions

    The new Velocix Video family of solutions now includes: Velocix Video -
Flash(R) Streaming for Adobe(R) Flash(R) content, Velocix Video - Windows
Media(TM) Streaming for Microsoft(R) Windows Media(TM) content, as well as
CacheLogic's own Velocix Media Player for organizations that wish to achieve a
streaming-like experience whilst taking advantage of a series of new advanced
network services available with Velocix 2.0.
    As part of this announcement CacheLogic is proud to announce new
strategic partnerships with Adobe(R) and Microsoft(R) for the delivery of
these new Velocix Video Streaming solutions.

    Key new features introduced in Velocix 2.0 include:

    Velocix Video - Streaming

    Velocix 2.0 provides advanced high quality uninterrupted live and
on-demand video streaming services for both Adobe(R) Flash(R) and Windows
Media(TM) content.
    Velocix Video is underpinned by the Velocix Network which provides a set
of unique services for organizations considering streaming Adobe(R) or Windows
Media(TM) content that go way beyond traditional streaming services. With its
focus on Digital Asset Delivery, Velocix 2.0 provides comprehensive management
and reporting of each item in a content owner's digital asset library,
providing them with unprecedented insight into consumer viewing behaviour,
with detailed audience statistics by time and region, for each asset stream
being managed by the network.
    Security and authentication is also a key concern for content owners and
Velocix Video provides a complete set of technologies to ensure that assets
are viewed only by authorized consumers. Streams can be controlled through
support for geo-blocking and token based authentication - which ensures only
true subscribers view content, or those that have made a purchase through
eCommerce capabilities of the customer.

    Velocix Media Player

    The Velocix Media Player is a new browser plug-in that supports both
multi-source HTTP and P2P progressive download to create the ultimate
broadcast quality experience to the consumer.
    In an on-line world where copy protection and security of digital content
are paramount the Velocix Media Player includes full DRM support and also
offers an in-browser "Streaming-like" viewer experience with nothing written
to disk to protect against piracy. Velocix Media Player also provides advanced
viewing features including the ability to instantaneously seek in both
directions at anytime during the playback.
    Velocix provides progressive download support for of all popular video
formats, including: Flash(R), Windows Media(TM), DivX(R), QuickTime(R),
Real(R) and 3GP.

    More on Velocix 2.0

    Velocix 2.0 is able to blend bandwidth from its global network together
with Peer-to-Peer (P2P) traffic to guarantee service levels whilst reducing
delivery costs. This hybrid delivery approach overcomes the unpredictability
and quality of service issues encountered when using first generation P2P
delivery mechanisms whilst also significantly reducing delivery costs
experienced when using traditional CDN vendor offerings.
    Velocix 2.0 also offers online rich-media content providers the control
they need over their digital content through its unique asset based delivery,
commercial and reporting model. Traditional CDN providers deliver and report
on bits and bytes sent over their networks, no matter whether they arrive
successfully or not. CacheLogic charges and reports only on assets
successfully delivered and allows for required performance and distribution
costs to be dynamically set - asset by asset.

    About CacheLogic

    CacheLogic (http://www.cachelogic.com) provides Velocix - the world's
leading Digital Asset Delivery Network, a new generation CDN (Content Delivery
Network) designed to meet the rich media needs of the 21st century Internet.
With its innovative network and service offerings and groundbreaking
asset-based business model, CacheLogic has revolutionized both the 'mechanics'
and economics of content delivery, enabling the Internet to become the
preferred delivery mechanism for large digital assets.

    Editor's Note: Product photography, executive photos and company logos
    may be obtained from CacheLogic Press Contacts.

    Legal Note: All trademarks and registered trademarks previously cited
    are hereby recognized and acknowledged. CacheLogic and Velocix are
    trademarks of CacheLogic.





For further information:

For further information: CacheLogic Press Contacts: EMEA & AP, Lynette
Penney, CacheLogic, lpenney@cachelogic.com, +44-1223-394867; US, Jonathan
Hirshon, Horizon Communications, jh@horizonpr.com, (408) 969-4888;
AIM/Skype/GTalk - horizonpr1

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