Strategic Connections Inc. (SCI) Acquires MarketQuiz



    TORONTO, Aug. 7 /CNW/ - Strategic Connections Inc, (SCI) a leading
provider of retail process solutions for the automotive industry, today
announced the acquisition of MarketQuiz Inc, a privately held company
headquartered in Dallas, Texas, specializing in integrated multi-channel
marketing solutions through their MarketView 360 and MailBuilder suite of
products, which is principally targeted at the automotive industry.
    Said Chris Cawston, President and CEO of SCI, "this acquisition is a
perfect fit. The MarketView 360 and MailBuilder products will complement and
significantly extend Strategic Connections' existing Torque Suite of products
by adding state-of-the-art, lifecycle management capabilities to our current
offerings. SCI is already the leading provider of lead distribution and
management solutions to the automotive market. The combination of SCI's
enterprise capabilities with the MarketView 360 capabilities will offer OEM's,
dealer groups and individual dealers, the industry's most powerful integrated
suite of solutions aimed at customer acquisition, retention and spend
optimization. Given the current challenges facing the automotive sector in
North America, the timing for this acquisition couldn't be better."
    Chase Fraser and Sunny Knocke, founders of MarketQuiz, will join
Strategic Connections and become an integral part of the Company's lifecycle
management sales, marketing and developmental effort.
    Said Chase Fraser, "We are extremely excited to be joining SCI. The
addition of our integrated marketing, lifecycle management and multi-channel
campaign capabilities to the Torque suite, will offer the industry truly
closed loop solutions. Dealers, dealer groups and OEM's are fighting for
market share and profitability in one of the toughest markets in decades. Our
combined offerings will give our customers a significant advantage over their
competitors."

    About Strategic Connections Inc (SCI).

    Strategic Connections Inc. (SCI) is the market leader in retail process
solutions for the automotive retail channel, through the current offering of
lead consolidation, delivery and lead management products. The Company
currently supports in excess of 6000 automotive dealers in the United States
and Canada. Based on a "SaaS" (Software-as-a-Service) model, SCI's enterprise
retail process management solutions significantly improve automotive retail
channel effectiveness in vehicle, service and parts sales across an OEM
enterprise and its network of dealers.

    About MarketQuiz.

    MarketQuiz and their division, MarketView 360, is a North American
supplier of subscription-based, integrated marketing, lifecycle management and
multi-channel campaigning solutions to the automotive industry including
e-mail messaging, voice broadcast, text messaging and web-based on-demand
direct mail service.

    Strategic Connections, Torque, Enterprise Retail Management are
trademarks of Strategic Connections Inc. in the United States of America and
Canada. MarketQuiz and MarketView 360 are trademarks of MarketQuiz Inc. This
list of trademarks is not exhaustive. Other trademarks, product names, company
names, brands and service names mentioned herein are the property of their
respective owners.





For further information:

For further information: Larry Rudolf, Vice President, Marketing,
Strategic Connections Inc. (SCI), lrudolf@scitorque.com; Nancy Saunders, Chief
Financial Officer, Strategic Connections Inc. (SCI), nsaunders@scitorque.com

Organization Profile

STRATEGIC CONNECTIONS INC.

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