Strategic alliance in the ticketing industry



    MONTREAL, Jan. 21 /CNW Telbec/ - Compagnie France Film is pleased to
announce that its ticketing service Tel-Spec, exclusive manager of ticketing
activities and services for Théâtre Saint-Denis I and II in Montreal, has just
formed a strategic alliance with Ticketpro Canada, a leader in ticketing
services infrastructure. As a result of this alliance, Ticketpro becomes the
largest Quebec company in this field and the largest 100% Canadian ticketing
service. Now more than ever, Ticketpro will be an invaluable marketing
partner.
    This new alliance will allow for better operational synergies on the
technological front. Under this partnership, Tel-Spec will provide its
expertise to Ticketpro through the application of state-of-the-art software
developed in Quebec. "Ticketpro users will be able to enjoy the advantages of
Tel-Spec's program, which uses the latest in IT developments," said Pierre
René, president of Compagnie France Film. "It will offer greater flexibility,
which no other program on the market can match. We will be able to meet the
specific needs of all our current and future clients." The new-generation
program will be marketed across North America by this new incarnation of
Ticketpro.
    The world of ticketing has been radically transformed since the beginning
of the new century. A ticketing company can no longer simply distribute
tickets, a product that is in the process of dematerializing.
    "First and foremost, a ticketing network must be a marketing partner,
assisting producers, concert and public-event promoters to reach their
potential customers as efficiently as possible," said Serge Grimaux, president
of Ticketpro Canada. "As such, ticketing companies must offer ticket buyers a
service that meets all of their needs. By merging their activities, Compagnie
France Film and Ticketpro have created a new company that is able to do so."
    Théâtre Saint-Denis will join the other Montreal venues that have adopted
a new system for marketing cultural products, including Club Soda, the Medley,
the Metropolis, the Olympia and Outremont theatres, and three big events: the
Montreal International Jazz Festival, the FrancoFolies de Montréal and the
Montreal Highlights Festival.
    Key employees from both companies will handle the new entity's
operations. Ticketpro will be located at the corner of St. Denis Street and de
Maisonneuve Boulevard, in the heart of the Latin quarter.




For further information:

For further information: (media): Sylvie Brunetta, Brunetta Etc !
Communications, (450) 628-4014, sbrunetta@brunettaetc.com; Source:
Ticketpro.ca, (514) 905-0070

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TICKETPRO - FRANCE FILM

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