TORONTO, Aug. 10 /CNW/ - The Interactive Advertising Bureau of Canada
(IAB) today announced that Steve Rubel, SVP, Director of Insights for Edelman
Digital, industry-leading blogger and Advertising Age columnist, will be the
opening keynote speaker at both the Toronto and Montréal MIXX Canada Full-Day
In his role as SVP, Director of Insights for Edelman Digital, Rubel is
responsible for keeping Edelman and its clients in the vanguard. He studies
global technology, media and Online trends and shapes them into actionable
insights and marketing communications strategies for Edelman clients such as
PepsiCo, Zagat, Unilever, Microsoft and many others. Rubel also supports
Edelman's own innovation and business development efforts.
Rubel's insightful take on how Interactive marketing technologies are
revolutionizing todays' business platforms is sought after globally. His blog,
Micro Persuasion, which weighs in on digital marketing trends, boasts 50,000
daily readers and has been cited as a must-read by the Wall Street Journal,
Forbes, CNET, PC Magazine and Forrester Research. Rubel also writes a weekly
column for Advertising Age, in addition to connecting with a mass group of
friends and followers on Facebook and Twitter, and now via his "lifestream"
"Experiment (again), evolve (again) or die (again) is basically Steve
Rubel's motto," says Paula Gignac, President of IAB Canada "And we agree whole
heartedly. In fact, because the Online universe is innovating, transforming
and resetting at such a rapid pace now, keeping on top of emerging
technologies, and more importantly -- how consumers might explore and interact
with them - has never been more important."
"But the good news, as Steve Rubel will tell us," says Gignac, "Is that
there are a myriad of ways to inject emerging technologies into more than just
our marketing programs -- but even better - into our actual business DNA: with
the result being, that our organizations can gain new momentum to catapult us
over our competitors."
About IAB Canada's MIXX Canada Conference Series
IAB Canada's MIXX Canada Conference Series (www.mixxcanada.com), is the
pre-eminent digital marketing event in Canada, and celebrates its 7th year of
bringing global thought leaders and innovators within the Interactive
marketing arena to address VP-level Advertisers, Agencies, Media Owners and
other industry professionals in the Canadian marketing community.
Presenting Sponsors: AOL Advertising, Canwest Digital, globeandmail.com,
NHL.com, Rogers Digital Media, Sympatico / MSN, Yahoo! Canada
Feature Sponsors: BBC.com, Casale Media, Expedia Media Solutions,
Microsoft Advertising, Smart AdServer, The Weather Network
Mobile Partner: Vortex Mobile
Specialty Partner: comScore Canada
Media Sponsors: Marketing, CARDonline
Video Access Partner: StreamTheWorld.com
Can't Make It To The MIXX Canada Full-day Conferences?
IAB Canada's Cross-Canada Half-day Roadshow travels from Toronto through
to Montréal, Halifax, Ottawa, Vancouver and Calgary, and contains content that
is completely different from the MIXX Full-day Conferences. Instead, IAB
Canada's Roadshow presents updated Canadian Online media usage stats from
comScore Canada, and intersperses details on the latest research and trends in
Interactive advertising, between Advertiser case studies presented by leading
Canadian Online Publishers, including: AOL Advertising, Canwest Digital,
globeandmail.com, NHL.com, Rogers Digital Media, Sympatico/MSN and Yahoo!
IAB Canada Events Sell Out Quickly...
Take Advantage Of Earlybird Rates -- Buy Your Tickets NOW! At:
The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the
national voice and de facto thought leader of the Canadian Interactive
marketing and advertising industry, and is a not-for-profit association
representing a membership composed of Advertisers, Agencies, Publishers and
Interactive Service Associates.
For further information:
For further information: Paula Gignac, President, IAB Canada, (416)
598-3400 (ext. 26), IABCANADA.COM