Leonard Nimoy teams up with TELUS to launch "The Next Frontier of Social
VANCOUVER, March 10 /CNW/ - TELUS is giving Western Canadians something new to "Like" about Optik
TV. TELUS today introduced a new Facebook application on its Optik TV
platform designed to provide customers convenient access to Facebook
features and content without missing a second of their favorite TV
shows. This innovative application is a Canadian first, and brings a
whole new dimension to both TV watching and social media. Through
"Share my View", users are able to post what they're watching on their
Wall, creating a social TV viewing experience that brings their whole
friends list into the picture.
"IPTV is the future of television, and with Optik TV the future is here
at TELUS. We are committed to enabling a truly connected home, offering
new ways for our Optik TV customers to stay connected and multitask
while enjoying television, and to that end we plan to launch a number
of applications this year," said David Fuller, Chief Marketing Officer,
TELUS. "TV applications are a great example of the power of
Internet-enabled TV. This Facebook app brings social networking to the
living room - it's all about making TV viewing a social activity again,
in an exciting new way."
To promote the launch of this bold new TV app, TELUS has teamed up with
Leonard Nimoy in an innovative marketing campaign that announces
Facebook on Optik TV as "The Next Frontier of Social Networking."
The application wraps part of the perimeter of the television screen,
allowing users to enjoy their favorite Facebook features while
simultaneously continuing to watch TV programming. Included in the
Optik TV subscription, the Facebook application on Optik TV uses the
standard remote control to allow customers to view status updates,
activities and Wall posts, find a friend, and write messages on
friends' Walls. The application also offers the ability to view
Facebook photo albums in slideshow mode to create a high-impact full
screen presentation view of photos right on the TV.
TELUS Optik TV customers need only their current Facebook account and
subscription to Optik Internet to take advantage of the Facebook
application for TV.
The Facebook application was developed in partnership between TELUS and
ES3, the premier developer of iTV (interactive television) applications
for the award-winning Microsoft Mediaroom platform upon which Optik TV
is based. "Applications for IPTV, such as the Facebook app, are key
drivers in the evolution of TV and how consumers interact with the
largest screen in the home," said Doug Edwards, CEO, ES3. "I truly
believe the Facebook application for Optik TV presents a clear view to
the horizon of purely integrated social activities that can be tied
with our TV viewing experiences."
TELUS offers Optik TV in British Columbia and Alberta communities. TELUS
is investing $1.3 billion in network infrastructure in B.C. and Alberta
this year alone to increase Internet speeds, introduce Optik TV to more
communities, and expand its wireless network.
Optik TV provides never before seen functionality, features, and more
than 500 channels, including over 100 in High Definition (HD). Optik TV
features the best PVR experience with PVR Anywhere, only from TELUS.
Now one PVR acts as a server for your entire home so you can watch and
record your shows on any TV in your home, record up to three shows at
once, or pause a program in one room and pick it up from the same spot
in another room. Another innovative feature, remote recording, allows
customers to manage their PVR recordings from any Internet-connected
computer or smartphone. Optik TV also offers Picture-in-Picture
browsing; improved search capability enabling you to search for shows
and movies by actors, directors, show titles or sporting events for
immediate viewing or recording in the future; onscreen Call Display; HD
Video On Demand; and HD Pay Per View, enabling you to order movies and
live events from the comfort of your couch. Recently, TELUS customers
became amongst the first in the world to be able to use their Xbox 360
as a digital television box for Optik TV.
To access the Facebook app on Optik TV, customers navigate from the
Optik main menu to Applications and set up the application using a
Personal Identification Number (PIN). To learn more about the Facebook
app on Optik TV, visit telus.com/optiktv. To order TELUS Optik TV, or for more information, go to telus.com/tv or call 310-MYTV (6988).
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $9.8 billion of annual revenue and 12.3 million
customer connections including 7 million wireless subscribers, 3.7
million wireline network access lines and 1.2 million Internet
subscribers and more than 300,000 TELUS TV customers. Led since 2000 by
President and CEO, Darren Entwistle, TELUS provides a wide range of
communications products and services including data, Internet protocol
(IP), voice, entertainment and video.
In support of our philosophy to give where we live, TELUS, our team
members and retirees will, by year-end 2011, have contributed $245
million to charitable and not-for-profit organizations and volunteered
4.1 million hours of service to local communities since 2000. Nine
TELUS Community Boards across Canada lead TELUS' local philanthropic
initiatives. TELUS was honoured to be named the most outstanding
philanthropic corporation globally for 2010 by the Association of
Fundraising Professionals, becoming the first Canadian company to
receive this prestigious international recognition.
For more information about TELUS, please visit telus.com.
Facebook® is a registered trademark of Facebook Inc.
SOURCE TELUS Corporation
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