Statement regarding the Kit Kat Blizzard TV advertisement



    TORONTO, April 24 /CNW/ - Dairy Queen Canada Corporation today announced
that its Kit Kat Blizzard TV commercial will cease airing on television
stations in Canada on Sunday, April 29. It has already stopped airing in the
United States.
    Dairy Queen Canada understands that some in the Chatham area were
uncomfortable with the content of this ad, as a result of a tragedy in that
community several years ago. We feel great sympathy for those who were touched
by this tragedy and empathize with the difficult recovery that the family and
community have gone through. Because of their concern, the ad had already been
pulled from Canadian television stations in Southwestern Ontario.





For further information:

For further information: Denise Hutton, Vice President of Marketing,
(905) 637-4746

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DAIRY QUEEN CANADA

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