Statement from Second Cup president, Bruce Elliot



    MONTREAL, Oct. 18 /CNW/ - In 2005, Second Cup began updating its brand
design and logo. As cafés across the country have undergone renovations, our
updated brand has been incorporated into the new signs.

    Second Cup is proud of its long-time presence in communities across the
province of Quebec. The majority of our locations are owned by local Quebec
residents. We acknowledge the recent concerns raised by customers in the
community and are currently reviewing our external café signage.




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