City of Vancouver Mayor Gregor Robertson joins company at kick-off event
VANCOUVER, April 21 /CNW/ - As part of an ongoing global initiative to
reduce its impact on the environment, Starbucks Coffee Company, Canada
today announced front of store recycling in its company owned stores
across British Columbia. The program, which is the first to accept
single serve coffee cups in BC, includes the most common form of hot
beverage cup, the polyethylene lined hot beverage cup.
"Our target is that by 2015 we have recycling available for our
customers in all of our stores worldwide where we control waste
collection and to serve 25% of beverages in reusable cups," said Jim
Hanna, director of environmental impact, Starbucks Coffee Company. "We
also aim towards 100% of our cups being recyclable so we are excited to
be closer to realizing those goals with this program being implemented
across British Columbia."
The program will see customized multi-receptacle recycling bins appear
in stores in advance of Earth Day. The bins will have simple signage
for customers to indicate which recyclables go where. Bins will be
located within all company owned stores across the province where
Starbucks controls waste collection and recycling is available at the
community level. The bins will allow for the cup, the lid and the
sleeve of Starbucks beverages to be recycled. The bins will also
accept iced coffee plastic cups and lids.
"We want to make Vancouver the greenest city in the world by 2020, and
this is a great example of how businesses can step up and help us meet
our goal," said Vancouver Mayor Gregor Robertson. "Coffee cup recycling
was identified as a top priority in our Talk Green To Us campaign, and we are pleased to see Starbucks taking action to increase
recycling options at their stores in Vancouver and across the
Waste management is a complex highly localized industry requiring that
the recycling, once picked up, is seen as a commodity with market
value. Starbucks worked closely with its waste management suppliers to
ensure that the recycled cups are fed into the mixed paper recycling
stream and not incinerated or sent to landfill.
"Starbucks has been synonymous with Vancouver since we opened our first
store here at the Seabus Terminal 24 years ago," said Cindy Bokitch,
regional vice president, Western Canada, Starbucks Coffee Company.
"This is a community we are committed to and share values with. We are
proud to be able to make a difference reducing landfill by offering
this service to our customers."
Starbucks sells approximately 4 billion cups globally per year. The
single serve cup industry sells more than 500 billion cups worldwide in
the same period. As one of many businesses operating in the industry,
Starbucks is working to lead the way in communities like Vancouver to
move the entire industry towards cup recycling.
SOURCE STARBUCKS COFFEE COMPANY
For further information:
Melissa Goveas, Edelman O: (604) 623-3007 M: (604) 369-0953 firstname.lastname@example.org