Starbucks ''Cheers'' To The 10th Anniversary of its Iconic Red Cups With A Global Celebration of Good Tidings



    Global Day of Cheer Ignites a Holiday Filled with Millions of Acts of
Kindness, Favorite Flavors and a Sugar-Free Syrup Option to Sip on this Season

    SEATTLE, November 8 /CNW/ - Today, Starbucks (NASDAQ:   SBUX) raises its
iconic red cup to toast the start of the season with a worldwide customer call
to "Pass the Cheer." Starbucks brings back its annually anticipated red cup
for the 10th year, filled not only with customers' favorite flavors of the
season but with a new sugar-free syrup option as well. And back this year is
the Starbucks Cheer Pass, a simple, innovative way to inspire customers to
spread the sentiment of goodwill across the globe.

    Starbucks Iconic Red Cups Turn Ten

    Nothing signals the arrival of the holidays more than coffee drinkers
sipping from the Starbucks red cup. Celebrating its 10th holiday this year,
this seasonal classic will feature "cheer stories" inspired by the wonderful
spirit of Starbucks customers. One featured story recounts the tale of a
Starbucks Drive-Thru in California where a customer spontaneously decided to
pay for the drink for the person behind him. That delighted person was in turn
inspired to pay for the drink for the person behind her, who then acted in
kind, inspiring a chain reaction of cheer-passing that lasted for many more
cars in line. And what better source for inspiration than Starbucks(R)
legendary holiday beverages.

    Light-en Up the Season with the New Gingerbread Latte with Sugar-Free
Syrup

    Bring some sugar-free cheer to your taste buds this season. For the first
time, customers in North America will have the option to enjoy their
Gingerbread Latte with sugar-free syrup. And of course, the classic holiday
"trio" - Peppermint Mocha, Eggnog Latte, and Gingerbread Latte - is back and
ready to warm customers with familiar flavors and our signature Starbucks(R)
Espresso Roast.

    Starbucks also welcomes the much-anticipated return of Starbucks(R)
Christmas Blend (also available as Holiday Blend) and decaffeinated Christmas
Blend. A 23-year tradition, this customer favorite is a special blend of aged
Indonesian beans and superb Latin American coffees, especially created to pair
with the rich flavors of the season. Starbucks(R) Christmas Blend coffee, in
regular or decaffeinated, is a wonderful complement to holiday gatherings or
meals. Available in 1-pound bags ($12.95 U.S. / $17.95 CAN) and half-pound
bags ($6.79 U.S. / $9.65 CAN).

    Day of Cheer - A New Global Tradition

    November 8 not only kicks off the Starbucks holiday season, but also
marks Starbucks Global Day of Cheer. On this day, Starbucks plans to spark
millions of acts of holiday cheer by distributing more than two million Cheer
Passes, in more than 40 countries and 16 languages! Throughout the season,
Starbucks will present customers with a Cheer Pass at participating stores and
various local events. As Cheer Pass recipients receive an act of cheer,
Starbucks asks only one thing in return - that the card is passed along with a
kind gesture in an effort to see just how far one act of cheer can go.

    ItsRedAgain.com Stamps Its Global Cheer Pass-port

    Cheer can be passed, shared and even tracked globally on Starbucks
holiday web site www.ItsRedAgain.com. Each Cheer Pass is individually
numbered, allowing each story of goodwill that has accompanied the Cheer Pass
card to be cataloged online and tracked as it is passed along. The site also
provides everything visitors need to create a heartwarming and interactive
holiday experience; from virtual greetings to Cheer Chains enacted among
friends and family. While on ItsRedAgain.com, visitors can even create their
own personal avatar to spread cheer.

    Holiday Entertainment Traditions Old and New

    Starbucks continues its tradition of offering entertainment gifts perfect
for the holiday season. Included is Starbucks(R) exclusive annual holiday
music compilation, "Stockings by the Fire", anchored by seasonal songs from
classic artists such as Frank Sinatra and Nat King Cole as well as newer
offerings from Sarah McLachlan, and Rufus Wainwright among others. Also
featured is Paul McCartney's "Memory Almost Full" Deluxe Edition CD/DVD gift
set, which includes three bonus tracks, never before released live performance
footage as well as a five dollar, limited edition Paul McCartney Starbucks
Card. Later this month Starbucks also offers customers James Taylor's new
CD/DVD "One Man Band", featuring two and a half hours of live concert footage
from a recent "One Man Band" performance on DVD and 19 new live recordings of
Taylor's hits.

    About Starbucks

    Starbucks Coffee Company provides an uplifting experience that enriches
people's lives one moment, one human being, one extraordinary cup of coffee at
a time. To share in the experience, visit www.starbucks.com.




For further information:

For further information: Starbucks Coffee Company Tricia Moriarty,
206-318-7100 press@starbucks.com or Edelman Public Relations Michael Ramirez,
323-202-1057 Michael.Ramirez@edelman.com


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