Starbucks Cards Get Personal



    Starbucks Cards Can Now Be Designed and Customized by Customers to Create
a Unique Gift Just in Time for the Holidays

    SEATTLE, November 27 /CNW/ - 'Tis the season' for Starbucks customers to
find perfect--and personal--gifts for friends, colleagues, and loved ones.
Building off a milestone year in which customers loaded and redeemed $1
billion on Starbucks Cards, Starbucks (NASDAQ:  SBUX) has created the My
Customized Starbucks Card, taking the hand-crafted beverage experience to
their Cards just in time for the holidays.

    In a few easy steps on the Company's web site, customers can create their
own Starbucks moment with colorful coffeehouse art that is sure to delight
that hard-to-please friend or relative. My Customized Starbucks Card is
available in three different themes for customers to choose from and
personalize--each design reflecting the unique personality and flavor of those
who carry it. Adding to the individuality of each Card, a name and a simple
message can be added. The three themes are:

    "The Original"

    --  Inspired by the iconic white cup: this Starbucks Card can be designed
to look like one's most beloved drink order as scribed on the side of the
classic Starbucks cup.

    "My Drink As Art"

    --  Awaken the coffee artisan: this Starbucks Card can be designed to
feature one's favorite drink expressed through vibrant colors and lively
artwork.

    "My Story"

    --  Become part of the story: this Starbucks Card can be designed to
represent the recipient in a number of unique settings by using characters and
illustrative backgrounds.

    "We know that our customers love to give and receive Starbucks Cards. In
the past year, they've spent more than a billion dollars on our Cards, and for
the holidays we are introducing an innovative solution for them to make the
gift of a Starbucks Card even more personal," says Michelle Desmond, category
manager for the Starbucks Card. "My Customized Starbucks Card lets customers
express themselves and their enjoyment of the Starbucks Experience in a
completely unique way. And we've made it really easy by providing the ability
to design directly on our web site, or pick up a gift box in our store that
lets someone else do the designing."

    My Customized Starbucks Card gives customers several options--design one
as a gift, give the gift of customizing a Card, or design one for themselves:

    --  To give the gift of customizing a Card, customers may purchase a
voucher in a gift box for $25 at participating Starbucks stores in the United
States or Canada. The cost includes a $4 fee covering the designing and
printing of the Card and standard shipping to one address (in addition, taxes
may apply). The voucher is redeemed online, where the gift recipient designs
their Card. The Card is processed within 48 to 72 business hours and then
mailed.

    --  To design one as a gift, or for themselves, customers may go directly
to www.starbucks.com/mycard to create a Card and choose from our standard
denominations of $15, $25, $50 or $100.

    --  To receive the My Customized Starbucks Card in time for holiday
gifting, order by December 8 using standard shipping, December 15 using UPS
Two-Day Air and December 17 using UPS Next Day Air to ensure the Card arrives
before December 24.

    My Customized Starbucks Card, like all Starbucks Cards, may be reloaded
again and again in-store or on the Starbucks web site, making it a gift that
can be enjoyed for months or years to come. Customers can protect the value of
their My Customized Starbucks Card against loss or theft by registering it on
Starbucks.com. My Customized Starbucks Card is accepted in all
Company-operated stores in the United States and Canada. In addition, the
Starbucks Card is accepted at nearly all licensed store locations in the
United States, including airport and most grocery store locations. Starbucks
Cards have no expiration date and are free of transaction and inactivity fees.

    Also available now are new holiday Starbucks Card designs. In two
seasonally inspired concepts, each Card comes with a complimentary miniature
red fuzzy mitten carrier (while supplies last). Starbucks Cards can be loaded
with any amount from $5 to $500 at a Starbucks store or online.

    About Starbucks

    Starbucks Coffee Company provides an uplifting experience that enriches
people's lives one moment, one human being, one extraordinary cup of coffee at
a time. To share in the experience, visit www.starbucks.com.




For further information:

For further information: Starbucks Coffee Company Lisa Passe,
206-318-7100 press@starbucks.com or Edelman Public Relations Michael Ramirez,
323-202-1057 michael.ramirez@edelman.com
http://www.businesswire.com/cnn/sbux.shtml


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