SEATTLE & ADDIS ABABA, ETHIOPIA, June 20 /CNW/ - Representatives of the
Government of the Federal Democratic Republic of Ethiopia and senior leaders
from Starbucks Coffee Company (Nasdaq: SBUX) today announced that they have
concluded an agreement regarding distribution, marketing and licensing that
recognizes the importance and integrity of Ethiopia's specialty coffee
"Ethiopia salutes Starbucks for its exemplary display of global corporate
citizenship. This alliance highlights the significance of visionary
entrepreneurs in creating space for win-win engagements between corporations
that operate globally and developing countries such as ours," said Dr. Samuel
Assefa, the Ethiopian Ambassador to the United States.
"Starbucks has reiterated its commitment that it will not oppose
Ethiopia's efforts to obtain trademarks for its specialty coffees. What we
have learned in our dealings with Starbucks over the last several months is
that the company listens to its stakeholders' concerns and is attentive to the
plight of the poor farmers who produce the finest specialty coffees in the
world," continued Ambassador Samuel Assefa.
The agreement is an important step in the ongoing collaboration between
the Government of Ethiopia and Starbucks to promote Ethiopia's specialty
coffees. It provides a framework for mutual cooperation to promote the
recognition of the Harrar, Sidamo and Yirgacheffe designations and to
strengthen the Ethiopian coffee sector, and includes the license of certain
trademarks. The agreement allows Starbucks to use and promote these
designations in markets both where trademarks exist for the coffee
designations as well as where they may not, in accordance with agreed terms
"Our customers know that some of the highest quality coffees in the world
come from Ethiopia," said Howard Schultz, Starbucks chairman, "We are
extremely pleased that this agreement supports both the Ethiopian specialty
coffee industry and the farmers and their communities that produce these fine
coffees while allowing us to bring them to our customers around the world."
This agreement will expand on the continuing efforts to promote and sell
Ethiopia's exceptionally high quality coffees.
"This agreement marks an important milestone in our efforts to promote
and protect Ethiopia's specialty coffee designations. Having the commitment
and support of Starbucks will help enhance the quality of Ethiopian fine
coffees and improve the income of farmers and traders," commented Getachew
Mengistie, Ethiopian Intellectual Property Office Director General, "This
agreement provides cause to be very optimistic about the future of the
Ethiopian coffee industry."
The Government of Ethiopia and Starbucks Coffee look forward to
continuing to develop their relationship and collaborate on ways to help build
the Ethiopian coffee sector.
For further information:
For further information: Ethiopian Intellectual Property Office (EIPO)
Getachew Mengistie, Director General +251-11-5534969 +01-202-375-8742
firstname.lastname@example.org or Starbucks Coffee Company Stacey Krum, +01-206-318-7100