STAPLES Canada Celebrates "The Most Wonderful Time of the Year" With Launch of New TV Commercial Created Specifically for Canada



    
    Canadian Retailer Introduces a New Version of the Classic Favourite to
    Kick off 2009 Back-To-School Shopping Season
    

    TORONTO, Aug. 4 /CNW/ - The end of summer is drawing near, but parents
across the country aren't shedding too many tears as they happily begin
preparing their kids for back-to-school, also known as the most wonderful time
of the year! Today, in celebration of the new 2009 back-to-school season,
STAPLES Canada is launching a new 'twist' to the popular classic Most
Wonderful Time of the Year television commercial designed specifically for the
Canadian market.
    "Even after 15 years, when the spot first aired, the Most Wonderful Time
of the Year commercial still remains a pop-culture favourite with so many
Canadians," says Steve Matyas, President, STAPLES Canada. "We found that many
instantly thought of STAPLES just by hearing the classic holiday song,
originally made popular by Andy Williams. Recognizing the strong, nostalgic
connection so many Canadians have with the original spot, we felt it was
important to kick-off this year's back-to-school shopping season with a brand
new version, created specifically for the Canadian market."
    The new edition of "The Most Wonderful Time of the Year" shows an
overjoyed Dad parading through a STAPLES store while pulling a rope that is
attached to a sofa where his two dismal-looking children sit. While the
children are clearly not happy to be there, the same jubilation once seen by
the Dad in the original spot is noticeably obvious with the Dad in the new
version. To maintain that nostalgic connection however, STAPLES includes the
popular song with the new version. The contrasting perspective of parents and
children returning to school is humorous and demonstrates the fundamental
truth about back-to-school shopping.
    "We wanted to keep the overall tone and concept that so many peoples have
grown to love over the years, but at the same time, create something
completely new for the 2009 season," says Matyas. "The Most Wonderful Time of
the Year remains a light-hearted take on back-to-school shopping, something
many Canadian parents can relate to."
    The new, Canadian version of "The Most Wonderful Time of the Year" is
currently airing on key Canadian stations across the country. Fans can also
view the original and new commercial by visiting
http:/Easy.Staples.ca/MostWonderfulTime.

    About STAPLES Canada

    Founded in Toronto in 1991, The Business Depot Ltd./STAPLES Canada Inc.
is Canada's largest supplier of office supplies, business machines, office
furniture and business services for the small business and home office
customer. The company is an everyday low price retailer. The chain operates
stores in all provinces across Canada under the banners STAPLES Canada and
Bureau en Gros(MC). Marketing Magazine's Marketing/Leger 2008 Corporate
Reputation Survey ranked STAPLES Canada/Bureau en Gros number one among
Canada's top 100 companies surveyed in Canada. The company has over 13,500
employees serving customers through more than 300 office superstores,
catalogue, and e-commerce. STAPLES, STAPLES(R) /Bureau en Gros (MC) is
committed to making shopping easy by offering customers three ways to shop:
online, by catalogue and in-store. More information is available at
www.staples.ca.





For further information:

For further information: To speak with someone from STAPLES Canada or to
request further information, please contact: Marnie Campbell, Veritas
Communications, campbell@veritascanada.com, Mobile: (416) 276-4924/Direct:
(416) 955-4594; Rachel Swiednicki, Public Relations Specialist, STAPLES/Bureau
en Gros, rachel.swiednicki@staples.ca, (905) 737-1147 e. 2714


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