Standard Life takes the investment management of its funds online with "Focus on Funds" launch



    MONTREAL, Sept. 30 /CNW Telbec/ - The Standard Life Assurance Company of
Canada announced today that its Retail Markets division has teamed up with
Standard Life Investments to launch its "Focus on Funds" website. With this
new video tool, advisors and investors will now be able to learn more about
how mutual and segregated funds are managed by Standard Life Investments'
portfolio managers in Canada and around the world. The Focus on Funds website
leverages Standard Life Investments' global reach and expertise and is now
live on Standard Life's Advisor Source site at www.advisors.standardlife.ca.
    "We believe that with Focus on Funds Standard Life is breaking new ground
in Canada's financial services," said Michel Fortin, Vice-President,
Marketing, Retail Markets. "In today's competitive environment, we need to
proactively position Standard Life Investments' recognized institutional
expertise to the retail marketplace. The continuing focus on providing new and
dynamic marketing tools to advisors, complemented by market outlook webcasts,
helps us build interest in Standard Life's fund offering."
    This new web tool permits advisors and investors to listen at their
leisure as the spotlight is turned on some of Standard Life's most popular
funds. Short video clips feature portfolio managers discussing fund
objectives, investment processes and fund outlook.
    This first edition of Focus on Funds highlights Standard Life's flagship
Canadian Dividend Growth Fund, its new India Equity Focus Fund and Global
Equity Focus Fund. The site also provides access to fund documentation and
recent fund reports and will be updated to highlight different funds
semi-annually.
    The original Focus on Funds was introduced by Standard Life Investments
in the United Kingdom in 2004, and now attracts more than 7,000 viewers per
month.

    About Standard Life

    In 2008, Standard Life, the first life insurance company to transact
business in Canada, marks its 175th year of operations. With 10,000 employees
globally, Standard Life plc is a major international financial services group
headquartered in Scotland. It provides asset-managing services for retirement,
investment and protection to some 7 million customers globally and has
C$330 billion in assets under administration. It has offices in the United
Kingdom, Canada, Ireland, Germany, Austria, India and China, including Hong
Kong.
    The Standard Life Assurance Company of Canada is Standard Life plc's
largest operation outside the U.K., with 2,000 employees based in Montreal and
across Canada, serving more than 1.3 million Canadians, including group
insurance and pension plan participants. (www.standardlife.ca)
    Standard Life plc has approximately 1.5 million shareholders worldwide,
including approximately 14,000 institutional and individual shareholders in
Canada. It has been trading on the London Stock Exchange since The Standard
Life Assurance Company demutualized in 2006. Standard Life plc is listed on
the FTSE 100, Europe's largest index, and on the FTSE4Good Index, which
identifies companies adhering to globally recognized corporate responsibility
standards. (www.standardlife.com)

    About Standard Life Investments Inc. (SLI Inc.)

    Standard Life Investments Inc. has been providing investment management
services in Canada since 1973 and manages approximately C$27 billion of
assets. SLI Inc. is a subsidiary of an important asset management firm,
Standard Life Investments Limited, based in Edinburgh, which has aproximately
C$264 billion of assets under management, as at June 30, 2008.




For further information:

For further information: Ann-Marie Gagné, Standard Life, (514) 499-7999,
ext. 4600, ann-marie.gagne@standardlife.ca

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Standard Life

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