Standard Life Licenses Morningstar(R) Hypothetical Illustrator(TM)



    TORONTO, Oct. 7 /CNW/ - Morningstar Canada, a wholly owned subsidiary of
Morningstar, Inc. (Nasdaq:   MORN), today announced that The Standard Life
Assurance Company of Canada has licensed Morningstar(R) Hypothetical
Illustrator(TM) for use by its team of wholesalers. The Hypothetical
Illustrator is a part of Morningstar(R) Advisor Focused Solutions, a set of
tools that integrate Morningstar technology and data for specific
task-oriented applications. The Standard Life edition of the Morningstar
Hypothetical Illustrator has been configured to include Standard Life's
marketing collateral as well as custom disclosures and logos.
    The Morningstar Hypothetical Illustrator is a Web-based software program
that lets users build investment scenarios that illustrate how recommended
portfolios would have performed historically, taking into account fees,
specific investment amounts, and schedules. The reports illustrate past
performance in relation to a benchmark, competing investment, or in the
context of its contribution to overall portfolio performance, and include
important details about asset class composition, sector weightings, and style
diversification. These are based on each mutual fund's portfolio holdings.
    "There is no time like the present to be proactive with clients and
highlight investment opportunities, reinforce the value of long-term investing
by showing the effects of dollar cost averaging, and discuss other important
investing principles like asset class diversification, geographic exposure and
sector exposure," says Scott Mackenzie, president and CEO of Morningstar
Canada. "We are pleased to make this tool available to Standard Life and its
team of wholesalers."
    "This new tool from Morningstar builds on and improves on the existing
Morningstar PALTrak platform we have been using," says Mick Kelly,
Vice-President, Sales, Retail Markets with Standard Life. "We will be able to
develop customized presentations in a user-friendly format for our advisor
partners, and the tool puts us at the leading edge of technology and service
in the industry."

    About Standard Life

    In 2008, Standard Life, the first life insurance company to transact
business in Canada, marks its 175th year of operations. With 10,000 employees
globally, Standard Life plc is a major international financial services group
headquartered in Scotland. It provides asset-managing services for retirement,
investment and protection to some 7 million customers globally and has
C$330 billion in assets under administration. It has offices in the United
Kingdom, Canada, Ireland, Germany, Austria, India and China, including Hong
Kong.
    The Standard Life Assurance Company of Canada is Standard Life plc's
largest operation outside the U.K., with 2,000 employees based in Montreal and
across Canada, serving more than 1.3 million Canadians, including group
insurance and pension plan participants. (www.standardlife.ca)
    Standard Life plc has approximately 1.5 million shareholders worldwide,
including approximately 14,000 institutional and individual shareholders in
Canada. It has been trading on the London Stock Exchange since The Standard
Life Assurance Company demutualized in 2006. Standard Life plc is listed on
the FTSE 100, Europe's largest index, and on the FTSE4Good Index, which
identifies companies adhering to globally recognized corporate responsibility
standards. (www.standardlife.com)

    About Morningstar, Inc. and Morningstar Research Inc.

    Morningstar, Inc. is a leading provider of independent investment
research in North America, Europe, Australia, and Asia. The company offers an
extensive line of Internet, software, and print-based products and services
for individuals, financial advisors, and institutions. Morningstar provides
data on more than 280,000 investment offerings, including stocks, mutual
funds, and similar vehicles. The company has operations in 18 countries and
minority ownership positions in companies based in three other countries.
Morningstar Research Inc. is a wholly owned subsidiary of Morningstar, Inc.




For further information:

For further information: Press Contact: Morningstar, Isabell Grygianiec,
Communications Manager, (416) 484-7868, 1-800-531-4725 Ext. 7868, E-mail:
isabell.grygianiec@morningstar.com, Web site: www.morningstar.ca; Standard
Life, Ann-Marie Gagné, Standard Life, (514) 499-7999, ext. 4600,
ann-marie.gagne@standardlife.ca


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