Standard Life appoints Denis Berthiaume as Senior Vice-President, Retail Markets



    MONTREAL, March 29 /CNW Telbec/ - Joseph Iannicelli, President and CEO,
The Standard Life Assurance Company of Canada, is pleased to announce the
appointment of Denis Berthiaume as Senior Vice-President, Retail Markets,
effective April 16, 2007.
    Denis Berthiaume's main responsibilities will be to develop and implement
our marketing, sales and customer services strategies for Retail Markets to
achieve our corporate goals of growth and profitability. As a member of the
Executive Committee, Denis will participate in developing overall strategy,
long-range planning and project determination while assessing the global
impact of our marketing, sales and customer service strategies. He will
oversee the management and control of our distribution and sales networks with
a view to increasing market share profitably.
    Denis joins us from Desjardins Sécurité financière where he held the
positions of Senior Vice-President, Individual Insurance, and President of
Gestion SFL. Prior to his 10-year career with Desjardins Sécurité financière,
he held various management positions in two other important financial
institutions in Quebec.
    He is a graduate of Université Laval in Actuarial Science, and a fellow
of the Société des actuaries, as well as a fellow of the Canadian Institute of
Actuaries.
    Denis Berthiaume is well known in the industry and has extensive
experience in the retail market. He will no doubt contribute to the success of
our Retail Markets division as well as our Company overall.

    About Standard Life

    Standard Life Canada is a major investment, retirement and financial
protection company. Along with its affiliated companies in Canada, as of
December 31, 2006, The Standard Life Assurance Company of Canada had
$36.89 billion in assets under management and offered a wide range of
financial products and services to over 1.31 million individuals, including
group insurance and pension plan members. Total premium income and deposits
reached $5.17 billion in 2006. Standard Life has been a prominent player in
the Canadian marketplace since 1833.
    (www.standardlife.ca)

    The Standard Life group is a leading provider of financial products and
services, with approximately 7 million customers and 1.5 million shareholders
worldwide. As of December 31, 2006, its investment management business had
$301 billion in assets under management. Founded in Edinburgh (Scotland) in
1825, The Standard Life Assurance Company demutualized in 2006 and a new
public company - Standard Life plc - was born. Standard Life plc was listed on
the London Stock Exchange (LSE), under the ticker symbol or code SL., on July
10, 2006. Standard Life plc entered the FTSE 100 on September 18, 2006, after
the quarterly review of the index by the FTSE group. In March 2007, Standard
Life Plc became part of the FTSE4Good Index, which is used to identify
companies that meet globally recognized corporate responsibility standards.
    (www.standardlife.com)




For further information:

For further information: Michèle Parent, Vice-President, External
Communications and Corporate Affairs, Standard Life, (514) 499-7999 ext. 4273,
Toll-free number: 1-877-499-9555 ext. 4273

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Standard Life

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