Standard Life adds a Whole Life insurance product to complement its wealth and estate planning solutions



    MONTREAL, June 2 /CNW Telbec/ - The Standard Life Assurance Company of
Canada today announced the addition of a Whole Life insurance product to its
portfolio of wealth management solutions. Standard Life's Whole Life product
is available immediately through independent financial advisors across Canada.
    The Whole Life product offers premiums and values that remain unchanged
for the duration of the contract. It is targeted to individuals approaching
retirement and looking for tax-efficient ways to maximize wealth transfer
between generations. It can also fit the needs of younger individuals looking
to ensure that their families are financially protected. Furthermore, it
provides an alternative to existing Standard Life term insurance policyholders
who want to convert their temporary insurance to a permanent form of life
insurance coverage.
    "We are committed to the needs of the pre- and post-retirement market by
providing consumers with competitive products for protecting their assets and
enabling them to efficiently transfer wealth to their heirs," said Denis
Berthiaume, Senior Vice-President, Retail Markets of Standard Life. "Our
strategy is to continually provide advisors with products that meet the
evolving needs of consumers as they progress through various stages of their
financial lives."

    About Standard Life

    In 2008, Standard Life, the first life insurance company to transact
business in Canada, marks its 175th year of operations. Standard Life plc is a
major international financial services group headquartered in Scotland. It
provides asset-managing services for retirement, investment and protection to
some seven million customers globally. It has offices in the United Kingdom,
Canada, Ireland, Germany, Austria, India and China, including Hong Kong.
(www.standardlife.com)
    The Standard Life Assurance Company of Canada is Standard Life plc's
largest operation outside the U.K., with 2,000 employees based in Montréal and
across Canada, serving more than 1.3 million Canadians, including group
insurance and pension plan participants. (www.standardlife.ca)




For further information:

For further information: Ann-Marie Gagné, Standard Life, (514) 499-7999,
ext. 4600, ann-marie.gagne@standardlife.ca

Organization Profile

Standard Life

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890