Sprylogics' Cluuz.com Search Engine Featured in Globe & Mail



    TORONTO, Aug. 18 /CNW/ - Sprylogics International Corp. (the "Company" or
"Sprylogics") (TSX-VENTURE: SPY), a developer of next generation semantic
search technologies was recently featured in the Globe & Mail online.

    
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                       "A New Way to Challenge Google
      Some Upstarts Want Users to Rethink the Way They Find Information
                 Online. The Tech Heavyweights Have Noticed"
    

    While tech heavyweights Microsoft Corp. and Yahoo Inc. spend billions
trying to wrestle control of the Web search industry from Google Inc., a
growing collection of niche search engines are rethinking the way users find
information - and they are catching the attention of the big three.
    By developing tools that scour Web pages for the actual meanings of
words, rather than merely providing a list of sites with matching keywords,
these challengers hope to create services that help users find what they're
looking for faster.
    It doesn't mean these upstarts are trying to beat Google at its own game.
That's not the point, says Michael Frank, chief executive officer of Toronto's
Sprylogics International Inc., the makers of Cluuz.com, a semantic search
engine attempting to get users to rethink the way they find information
online.
    "What consumers want is to be able to find information faster, and they
want clues to help them find their way to that information faster," Mr. Frank
said. "What we're doing is quite unique and nobody can do what we're doing."
    Search engines such as Cluuz use the science of semantics - the study of
meaning in language - to produce more relevant searches.While the site works
as a stand-alone search engine, it could also work if it were rolled into
existing offerings at Google, Yahoo or Microsoft's MSN, Mr. Frank said.
    In July, Yahoo announced it was opening up its search index data to
developers as part of a project it dubbed Build your Own Search Service
(BOSS). In a press release announcing the BOSS program, Cluuz was one of four
services Yahoo cited as examples of innovative search tools built using the
platform.
    Cluuz grew out of business intelligence software that Sprylogics designed
to help companies mine and analyze data on their own internal servers. The
software was especially popular with financial regulators, such as the
Investment Dealers Association, which uses Sprylogics' technology to map the
relationships and past dealings between companies and individuals it is
investigating.
    To create a commercial search engine, Sprylogics simply took its
enterprise search and analysis software and tweaked it to filter Yahoo's
search index data through the BOSS application.
    By delivering results that reflect what a user is actually looking for -
rather than just locating keywords in certain pages - Cluuz and other semantic
search properties believe they can also help deliver more relevant advertising
to users than what Google currently offers.
    If, for example, someone were looking for information about installing
blue headlights on their car, a traditional search for "blue headlights" would
deliver pages that included those keywords. A semantic search engine, however,
would also bring up pages dealing with "illumination accessories" or
"after-market auto parts," said Tim Richardson, an e-commerce professor at
Seneca College in Toronto and an expert in search technologies.
    It is that level of context that allows semantic search engines to
present information in a way similar to how humans typically think.
    Semantic search is a hot area for both entrepreneurs and tech
heavyweights. In early July, Microsoft shelled out $100-million (U.S.) to
purchase Powerset, a San Francisco-based company that produces a Wikipedia
semantic search tool. Other semantic search providers such as Hakia.com -
which has amassed more than $21-million in venture funding - are also growing
their user bases while attracting interest from the big three.
    With a market cap of about $5-million (Canadian), Mr. Frank knows that
Google isn't worried about Cluuz, but he does believe the standalone search
engine his team has created can survive on its own or make a great addition to
one of the top existing search sites.
    "We believe we're one of the top three or four alternative search engines
in the marketplace," Mr. Frank said. "You're going to see more and more search
engines become part of other applications, so we think that this application
will be particularly well suited for when you're looking for people or
companies or entities of any nature."
    Early semantic search trailblazers such as IAC/InterActiveCorp's
AskJeeves.com - renamed Ask.com in 2005 - have struggled to attract mainstream
users since the mid-1990s, and have been met with a variety of other
challenges, most notably cost.
    Developing software that can index the vast troves of information on the
Internet, analyze it and then quickly present relevant search results is
expensive and difficult.
    Last month, Cuil Inc. - a startup founded by ex-Google employees -
unveiled a new search engine that claims to index three times as many Web
pages as Google. But the site was met with an overwhelming criticism by users
who found the results were often inaccurate and unhelpful.
    The key to success in semantic search is all about putting results in
context. That becomes more difficult as the amount of information on the Web
increases, Mr. Richardson said.
    "The reason why people wanted to develop semantic Web search engines is
because it's a more real way of finding stuff," he said. "Keeping in mind that
the content is growing faster, search engines need to be more effective at
reflecting the thinking of real people."
    But with more than two-thirds of all searches emanating from Google,
people are accustomed to the way it works. A successful semantic search engine
will need to educate users very quickly about how their particular site works,
said Leslie Owens, an analyst with market research firm Forrester Research
Group.
    "Some people think that the behaviour of how people express their
information needs has been established by Google, so even though they don't
express it in natural language they do use just a couple of words," she said.
"Can that behaviour be untrained if they could express things more completely
in a full sentence or in a question? That's to be determined. Google just has
so much market share right now."
    Cluuz also shows the connections between various Web documents and sites
based not on actual links between pages but on the information on the pages
through a technology it calls semantic cluster graphs. It displays these
results in a visual format that resembles a spider's web.
    A full copy of the article may accessed at the following link -
    http://www.theglobeandmail.com/servlet/story/RTGAM.20080813.wrsearch14/BN
Story/Technology/

    About Sprylogics International Corp.
    ------------------------------------
    Sprylogics International Inc. develops advanced search, analysis, and
information display tools and services. These solutions enable users to search
large amounts of unstructured data on the Web, and in internal corporate
databases, and convert it into actionable intelligence. The core technology
driving Sprylogics' solutions is embedded in the Cluuz Search Engine platform
which enables both consumers and corporate users to methodically search the
Internet and internal corporate resources and find the information they are
looking for. Cluuz search results are visually displayed through patent
pending semantic graphs and result in improved decision making capabilities.
To find out more, visit www.sprylogics.com, and www.cluuz.com.

    Certain statements in this press release may constitute "forward-looking"
statements which involve known and unknown risks, uncertainties and other
factors which may cause actual results, performance or achievements of the
Company to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements. When
used in this press release, such statements use such words as "may," "will,"
"expect," "anticipate," "project," "believe," "plan" and other similar
terminology. The risks and uncertainties are detailed from time to time in
reports filed by the Company with securities regulatory authorities to which
recipients of this press release are referred for additional information
concerning the Company, its prospects and the risks and uncertainties relating
to the Company and its prospects. New risk factors may arise from time to time
and it is not possible for management to predict all of those risk factors or
the extent to which any factor or combination of factors may cause actual
results, performance and achievements of the Company to be materially
different from those contained in forward-looking statements. Given these
risks and uncertainties, investors should not place undue reliance on
forward-looking statements as a prediction of actual results. The
forward-looking information contained in this press release is current only as
of the date of this press release. There should not be an expectation that
such information will in all circumstances be updated, supplemented or revised
whether as a result of new information, changing circumstances, future events
or otherwise.

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this press release.





For further information:

For further information: Sprylogics International Corp., Michael Frank,
CEO, (416) 221-5119 Ext. 22, or michael@sprylogics.com

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Sprylogics International Corp.

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